Market Research Logo

Deodorants in New Zealand

Deodorants in New Zealand

Deodorant sprays was revitalised over the review period with the introduction of body mists. Previously, deodorant sprays were either antiperspirant aerosol sprays for underarm odour protection, or body sprays used for more general body refreshing. However, in the latter half of the review period body mists were introduced; they are also used as body sprays, and have a much lower concentration of perfume than fragrances. Body mists are a mild and light form of perfume sprayed directly on the ski...

Euromonitor International's Deodorants in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


DEODORANTS IN NEW ZEALAND
Euromonitor International
June 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Body Mists Is A Growth Area Within Deodorant Sprays
Deodorant Pumps Declines
High-strength and Premium Men's Deodorant Sticks Remain Popular
Competitive Landscape
Unilever Dominates With Its Wide Range
Revlon Remains Strong
the Body Shop Revamps Its Range
Category Data
Table 1 Sales of Deodorants by Category: Value 2012-2017
Table 2 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Deodorants: % Value 2013-2017
Table 5 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 7 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022
Executive Summary
Buoyant Economy Sees Continued Growth
Stand-alone Beauty Retailers Gain Momentum
Multinationals Continue To Dominate
Anti-ageing Polarised by new Generation Products
Stronger Competition Expected
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report