Like most beauty and personal care categories, competition in deodorants in 2016 was fought in the mass segment, which accounts for the majority of sales. This took the form of strong promotions throughout the year, notably during May, when retailers focus on health and beauty products. In this climate of fierce competition, brand manufacturers focused on diversification, introducing brands from other categories. There was also fierce competition between different formats, notably compressed and...
Euromonitor International's Deodorants in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Deodorants market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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