Deodorants in Thailand

Deodorants in Thailand

Demand for deodorants took a severe hit from the COVID-19 pandemic and the measures introduced by the Thai government to try to limit the spread of the virus. All formats of deodorants witnessed significant declines in both retail volume and value sales in 2020 as a direct result of the COVID-19 epidemic. Deodorant roll-ons registered the steepest retail decline as these products were by far the most popular prior to the epidemic. As many Thais were forced to work and study from home, their usag...

Euromonitor International's Deodorants in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Deodorants in Thailand
Euromonitor International
April 2021
List OF CONTENTS AND TABLES
DEODORANTS IN THAILAND
KEY DATA FINDINGS
2020 IMPACT
Demand for deodorants declines significantly as a direct result of the COVID-19 restrictions
Players implement promotions and discounts in order to shore up sales during the pandemic
Manufacturers continue to add value to deodorants in order to attract consumer interest
RECOVERY AND OPPORTUNITIES
An early recovery for deodorants
Key players to ramp up their online activities
Ongoing need for promotions to attract customers
CATEGORY DATA
Table 1 Sales of Deodorants by Category: Value 2015-2020
Table 2 Sales of Deodorants by Category: % Value Growth 2015-2020
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Table 4 NBO Company Shares of Deodorants: % Value 2016-2020
Table 5 LBN Brand Shares of Deodorants: % Value 2017-2020
Table 6 Forecast Sales of Deodorants by Category: Value 2020-2025
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
Table 8 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2020-2025
BEAUTY AND PERSONAL CARE IN THAILAND
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 9 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources

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