Deodorants in Japan


Attention: There is an updated edition available for this report.

Deodorants in Japan

Rising awareness of sumehara, which translates as “smell harassment”, will continue to support the growth of deodorants in Japan, despite the category already having reached a fair degree of maturity. Sumehara refers to the concept that other people’s body odour, bad breath or applying too much fragrance may cause distress or discomfort for certain people, particularly in the workplace. The term has existed for several years, but it has been rapidly spreading recently, and companies are now tryi...

Euromonitor International's Deodorants in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Deodorants in Japan
Euromonitor International
June 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Sumehara Helps Combat Maturity in Deodorants
Sales of Men's Deodorants Particularly Benefit From Sumehara
Jikanuri Is on the Rise
Competitive Landscape
Nivea-kao Maintains Its Lead in Deodorants
the Second and Third Players
Lion Corp Holds the Second Brand in Deodorants
Category Data
Table 1 Sales of Deodorants by Category: Value 2013-2018
Table 2 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Deodorants: % Value 2014-2018
Table 5 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 6 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 8 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023
Executive Summary
Inbound Tourists Continue To Support Growth in Beauty and Personal Care
Digital Technology Emerges in Beauty and Personal Care
Fragmentation Accelerates As Non-beauty Companies and Start-ups Enter the Market
Active Ingredients Focusing on Efficacy Continue To Be Introduced
Tourism and Untapped Territory Are Key for Maintaining Growth
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook