Deodorants in Japan

Deodorants in Japan

Rising awareness of sumehara, which translates as “smell harassment”, will continue to support the growth of deodorants in Japan, despite the category already having reached a fair degree of maturity. Sumehara refers to the concept that other people’s body odour, bad breath or applying too much fragrance may cause distress or discomfort for certain people, particularly in the workplace. The term has existed for several years, but it has been rapidly spreading recently, and companies are now tryi...

Euromonitor International's Deodorants in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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