Players within deodorants are focusing on launching products with claims of longer-lasting fragrances to tap into the consumer need for such benefits. Some prime examples of this trend are Nivea Fresh Active Original Deodorant, which is claimed to last for 48 hours, the Spinz Perfumed Deodorant Spray collection of five fragrances, which are positioned as lasting for a day and target office-going consumers with a claim of five fragrances for each office day from Monday to Friday, and Nike Extreme...
Euromonitor International's Deodorants in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Deodorants market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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