Despite the promotional intensity of recent years, deodorants has been able to benefit from constant innovation as it has evolved into a category offering a wide range of products with a plethora of sophisticated claims. The pace of innovation in the category was a bit slower in 2016, with new product developments focusing mainly on 48-hour protection, a claim made by Noxzema Total Protect+ and Nivea Protect & Care. Other key trends included the launch of variants with fewer chemicals which are...
Euromonitor International's Deodorants in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Deodorants market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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