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Deodorants in Costa Rica

Deodorants in Costa Rica

The desire for a positive self-image based on odour and stain control whilst enjoying multiple types of aspirational lifestyle concepts drove demand for deodorants from sports fans to nightclub enthusiasts in 2018. Major manufacturers continued targeting the younger population segments, particularly the millennial and centennial buyers, by offering appealing but still affordable deodorant brands. Brand recognition and massive marketing campaigns can help explain the preference shown for recognis...

Euromonitor International's Deodorants in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Deodorants in Costa Rica
Euromonitor International
June 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Traditional Self-confidence and Superior Performance Claims Continue To Set the Pace
Whilst Focus Is on Middle- To High-income Consumers, Emerging Proposals Aim To Attract A Wider Base by Virtue of Being More Affordable
Additional Segmentation and More Specialised Value Proposals Expected
Competitive Landscape
International Brands Remain Ahead in Value Sales
Fragmented Mix of Other Players and Brands Compete on Price As Well As by Making Additional Performance Claims
New Value Proposals and Innovative Natural-based Developments Anticipated
Category Data
Table 1 Sales of Deodorants by Category: Value 2013-2018
Table 2 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Deodorants: % Value 2014-2018
Table 5 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 6 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 8 Forecast Sales of Deodorants by Premium vs Mass: % Value 2018-2023
Executive Summary
Economic Uncertainty Pushes Discounts and Promotional Activity Even Further in 2018
More Affordable Added-value Alternatives Continue To Gain Traction
Traditional International Players Defend Their Competitive Advantages in 2018
New Product Development Focusses on Natural and Functional Ingredients
New Health and Wellness Lifestyles Anticipated To Continue Influencing Beauty and Personal Care Performance Over the Forecast Period
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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