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Deodorants in Cameroon

Deodorants in Cameroon

Deodorants performed well from a small base over the review period. Retail value growth in 2018 was higher than the period’s average, driven by urbanisation and a growing young population which is increasingly engaged in formal employment. Pricing is the major factor in consumers’ purchasing decisions. Most consumers within the low- and middle-income brackets remain price sensitive and purchase rationally. Usage of deodorants remains low in Cameroon, with many regarding these products as a luxur...

Euromonitor International's Deodorants in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Deodorants in Cameroon
Euromonitor International
June 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Premium Not An Option
Deodorant Sprays To Remain the Dominant Format
Affordability and Awareness Continue To Challenge
Competitive Landscape
Les Laboratoires Biopharma Continues To Gain Share
Consumers Favour International Brands
Polarisation in Distribution
Category Data
Table 1 Sales of Deodorants by Category: Value 2013-2018
Table 2 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Deodorants: % Value 2014-2018
Table 5 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 6 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 8 Forecast Sales of Deodorants by Premium vs Mass: % Value 2018-2023
Executive Summary
Ongoing Strong Growth in 2018
Changing Distribution Landscape Reflects the Increasing Importance of Beauty and Personal Care
Les Laboratoires Biopharma Continues To Perform Well
Outdoor Markets Remains the Major Distribution Channel for Mass Products
Strong Growth for the Forecast Period
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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