Despite maturity and price pressure, deodorants saw positive value sales growth in 2017. Sprays is the biggest category in deodorants and, in 2015 and 2016, it experienced the success of compressed formats in sprays. The compressed format had several benefits, amongst which were a reduction of 50% in CO2 emissions and 20% less aluminium than the traditional formula. However, the success of the compressed format resulted in an erosion of volume sales. In 2017 manufacturers reacted to this by laun...
Euromonitor International's Deodorants in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Deodorants market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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