In 2015 deodorants proved to be a developed and stable category, resistant to economic turmoil. The major factor behind this was the general perception of deodorants being a necessary part of everyday hygiene, especially amongst the urban population. This category remains highly competitive, and the main competition comes from leading international brands. As a result, price fluctuations were partly absorbed by producers striving to maintain their positions, and high investment in advertising,...
Euromonitor International's Deodorants in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Deodorants market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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