Market Research Logo

Deodorants in the US

Deodorants in the US

Deodorants in the US is dominated by deodorant sticks, followed by deodorant sprays, although the latter experienced faster growth in current value terms in 2017. Deodorant sprays is still experiencing steady growth, following a robust performance in 2015, after Unilever launched the dry spray format in its Degree Women, Degree Men, Dove, Dove Men + Care and Axe brands to address consumers’ pain point of underarm stains on clothing. The dry spray innovation resulted in higher unit prices for deo...

Euromonitor International's Deodorants in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


DEODORANTS IN THE US
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Stick and Spray Formats Dominate Deodorants
the Natural Trend Reawakens An Established Category
Growth in Deodorant Pumps Is Driven by Lighter Scents and Layering
Competitive Landscape
Schmidt's Naturals Boosts Unilever's Natural Portfolio
Procter & Gamble Taps Into Direct-to-consumer Brand Native Deodorant
the Widening Offering of Free-from Products
Category Data
Table 1 Sales of Deodorants by Category: Value 2012-2017
Table 2 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Deodorants: % Value 2013-2017
Table 5 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 7 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022
Executive Summary
the Concept of Natural Taps Into Different Areas, Lacking A Standard Definition
Established Brands Invest in Emerging, Indie and Niche Products
Trending Ingredients Heavily Feature in New Launches Across Categories
Millennials' Purchasing Power Increases, Driving Trends
Internet Retailing Grows in Significance
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report