Defy Appliances (Pty) Ltd in Consumer Appliances (South Africa)

Defy Appliances (Pty) Ltd in Consumer Appliances (South Africa)

Defy Appliances (Pty) Ltd is expected to sustain its position as the largest manufacturer and distributor of major appliances in South Africa, as well as the leading production centre for exports into Africa. This will be achieved mainly through investment by Arçelik AS in its local subsidiary, operational efficiencies, manufacturing facility development, new product development and product portfolio expansion over the forecast period, targeting both higher- and lower-income groups.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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Euromonitor International
November 2016
Strategic Direction
Key Facts
Summary 1 Defy Appliances (Pty) Ltd: Key Facts
Competitive Positioning
Summary 2 Defy Appliances (Pty) Ltd: Competitive Position 2016

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