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Debit Cards in Turkey

Debit Cards in Turkey

In 2017, an increasing number of consumers preferred to make micropayments using debit cards over cash due to the ease and convenience of this card type. Leading card operators, banks and institutions also continued to inform consumers about the convenience of making micropayments with debit cards as a part of their explicitly stated target of reaching a cashless society. For example, the leading institution that works collaboratively with banks, Interbank Card Center (BKM) continued to publish...BRBREuromonitor International's Debit Transactions in Turkey report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.BRBRData coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.BRBRWhy buy this report?ULLI Get a detailed picture of the Debit Transactions market;/LILI Pinpoint growth sectors and identify factors driving change;/LILI Understand the competitive environment, the market’s major players and leading brands;/LILI Use five-year forecasts to assess how the market is predicted to develop./LI/ULBRBREuromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


DEBIT CARDS IN TURKEY
Euromonitor International
October 2017
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Increasing Consumer Awareness and Preference for Card Payments When Making Micro Purchases Continues To Boost Growth
Leading Banks' Efforts To Target Different Consumer Segments Positively Affects the Performance of Debit Cards
Multiple Features Incentive To Greater Debit Card Uptake
Competitive Landscape
Public Banks Continue To Lead Debit Card Value and Volume Sales
Private Banks Promote Advantages To Consumers
Launch of New Card Operator Troy Increases Competitive Pressure on Leading International Card Operators in Debit Cards
Category Data
Table 1 Debit Cards: Number of Cards in Circulation 2012-2017
Table 2 Debit Cards Transactions 2012-2017
Table 3 Debit Cards in Circulation: % Growth 2012-2017
Table 4 Debit Cards Transactions: % Growth 2012-2017
Table 5 Debit Cards: Number of Cards by Issuer 2012-2016
Table 6 Debit Cards: Number of Cards by Operator 2012-2016
Table 7 Debit Cards Payment Transaction Value by Issuer 2012-2016
Table 8 Debit Cards Payment Transaction Value by Operator 2012-2016
Table 9 Forecast Debit Cards: Number of Cards in Circulation 2017-2022
Table 10 Forecast Debit Cards Transactions 2017-2022
Table 11 Forecast Debit Cards in Circulation: % Growth 2017-2022
Table 12 Forecast Debit Cards Transactions: % Growth 2017-2022
Executive Summary
Financial Cards and Payments Continue To Register Dynamic Performance
Regulative Changes Positively Affect Consumer Preference for Card Payments
Increasing Consumer Preference and Awareness for Online Shopping Positively Affects Market's Performance
Launch of Country's First Local Card Operator Troy Adds Further Dynamism To Financial Cards and Payments
Financial Cards and Payments Is Set To Register Strong Performance
Market Indicators
Table 13 Number of POS Terminals: Units 2012-2017
Table 14 Number of ATMs: Units 2012-2017
Table 15 Value Lost to Fraud 2012-2017
Table 16 Card Expenditure by Location 2017
Table 17 Financial Cards in Circulation by Type: % Number of Cards 2012-2017
Table 18 Domestic versus Foreign Spend 2017
Market Data
Table 19 Financial Cards by Category: Number of Cards in Circulation 2012-2017
Table 20 Financial Cards by Category: Number of Accounts 2012-2017
Table 21 Financial Cards Transactions by Category: Value 2012-2017
Table 22 Financial Cards by Category: Number of Transactions 2012-2017
Table 23 Consumer Payments by Category: Value 2012-2017
Table 24 Consumer Payments by Category: Number of Transactions 2012-2017
Table 25 M-Commerce by Category: Value 2013-2017
Table 26 M-Commerce by Category: % Value Growth 2013-2017
Table 27 Financial Cards: Number of Cards by Issuer 2012-2016
Table 28 Financial Cards: Number of Cards by Operator 2012-2016
Table 29 Financial Cards: Card Payment Transactions Value by Operator 2012-2016
Table 30 Financial Cards: Card Payment Transactions Value by Issuer 2012-2016
Table 31 Forecast Financial Cards by Category: Number of Cards in Circulation 2017-2022
Table 32 Forecast Financial Cards by Category: Number of Accounts 2017-2022
Table 33 Forecast Financial Cards Transactions by Category: Value 2017-2022
Table 34 Forecast Financial Cards by Category: Number of Transactions 2017-2022
Table 35 Forecast Consumer Payments by Category: Value 2017-2022
Table 36 Forecast Consumer Payments by Category: Number of Transactions 2017-2022
Table 37 Forecast M-Commerce by Category: Value 2017-2022
Table 38 Forecast M-Commerce by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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