The government of India, in an effort to increase the banking population of the country and providing basic banking services to all, started the Pradhan Mantri Jan Dhan Yojana (PMJDY), a scheme in line with the financial inclusion plans the government had for the country. It was started in August 2014 and consumers were provided with zero account balances, with an amount of Rs30,000 from the LIC. Also, all the account holders were provided with a debit card. This really helped to drive the growt...
Euromonitor International's Debit Transactions in India report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Debit Transactions market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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