Debit Cards in Greece


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Debit Cards in Greece

Debit card transactions continued to outgrow all other types of card payments in Greece in 2019 in addition to dominating the number of cards in circulation, further establishing itself as the most popular payment method after cash transactions. Although debit cards are being increasingly used for lower value transactions due to the use of contactless at POS terminals (and evident in the lower average spend per transaction in 2019), the number of cash transactions for micropayments in kiosks and...

Euromonitor International's Debit Card Transactions in Greece report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Commercial Debit Card Transactions, Personal Debit Card Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Debit Card Transactions market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Debit Cards in Greece
Euromonitor International
December 2019
List OF CONTENTS AND TABLESHEADLINES
PROSPECTS
Ongoing strong performance by debit cards driven by increasing popularity of contactless and online payments
Government considers incentives to encourage higher usage of debit cards
High growth for commercial debit cards from a low base
COMPETITIVE LANDSCAPE
Static competitive landscape amongst leading banks
Banks’ rewards schemes offer incentive to consumers to use their debit cards
Dynamic Mastercard continues to outperform Visa
CATEGORY DATA
Table 1 Debit Cards: Number of Cards in Circulation 2014-2019
Table 2 Debit Cards Transactions 2014-2019
Table 3 Debit Cards in Circulation: % Growth 2014-2019
Table 4 Debit Cards Transactions: % Growth 2014-2019
Table 5 Debit Cards: Number of Cards by Issuer 2014-2018
Table 6 Debit Cards: Number of Cards by Operator 2014-2018
Table 7 Debit Cards Payment Transaction Value by Issuer 2014-2018
Table 8 Debit Cards Payment Transaction Value by Operator 2014-2018
Table 9 Forecast Debit Cards: Number of Cards in Circulation 2019-2024
Table 10 Forecast Debit Cards Transactions 2019-2024
Table 11 Forecast Debit Cards in Circulation: % Growth 2019-2024
Table 12 Forecast Debit Cards Transactions: % Growth 2019-2024
EXECUTIVE SUMMARY
Card usage continues to gain in popularity driven by debit cards
PSD2 is likely to shake up payment landscape and break up monopoly of major banks
Contactless payments and m-commerce offer innovative payment methods for tech-savvy consumers
Major banks could experience increase competition from fintech companies
M-commerce to double in value over forecast period as mobile proximity payments comes to the fore
MARKET INDICATORS
Table 13 Number of POS Terminals: Units 2014-2019
Table 14 Number of ATMs: Units 2014-2019
Table 15 Value Lost to Fraud 2014-2019
Table 16 Card Expenditure by Location 2019
Table 17 Financial Cards in Circulation by Type: % Number of Cards 2014-2019
Table 18 Domestic versus Foreign Spend 2019
MARKET DATA
Table 19 Financial Cards by Category: Number of Cards in Circulation 2014-2019
Table 20 Financial Cards by Category: Number of Accounts 2014-2019
Table 21 Financial Cards Transactions by Category: Value 2014-2019
Table 22 Financial Cards by Category: Number of Transactions 2014-2019
Table 23 Consumer Payments by Category: Value 2014-2019
Table 24 Consumer Payments by Category: Number of Transactions 2014-2019
Table 25 M-Commerce by Category: Value 2014-2019
Table 26 M-Commerce by Category: % Value Growth 2014-2019
Table 27 Financial Cards: Number of Cards by Issuer 2014-2018
Table 28 Financial Cards: Number of Cards by Operator 2014-2018
Table 29 Financial Cards: Card Payment Transactions Value by Operator 2014-2018
Table 30 Financial Cards: Card Payment Transactions Value by Issuer 2014-2018
Table 31 Forecast Financial Cards by Category: Number of Cards in Circulation 2019-2024
Table 32 Forecast Financial Cards by Category: Number of Accounts 2019-2024
Table 33 Forecast Financial Cards Transactions by Category: Value 2019-2024
Table 34 Forecast Financial Cards by Category: Number of Transactions 2019-2024
Table 35 Forecast Consumer Payments by Category: Value 2019-2024
Table 36 Forecast Consumer Payments by Category: Number of Transactions 2019-2024
Table 37 Forecast M-Commerce by Category: Value 2019-2024
Table 38 Forecast M-Commerce by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources

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