Following the imposition of capital controls in July 2015, and boosted further by legislation during 2016/2017, growth in usage of debit cards has been dramatic. Previously a niche among cash-orientated Greek consumers, debit cards now account for the great majority of cards in circulation in Greece and debit transaction value has dramatically increased since 2014, with the big boom occurring after July 2015. In addition, Greek consumers display high satisfaction rates in the use of debit cards,...
Euromonitor International's Debit Transactions in Greece report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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