Danone, Groupe in Packaged Food (World)
Danone benefits from strong global brands, spearheaded by Activia, which saw a relaunch across its most important markets in 2016. In baby food, it ranks second globally, but faces lower growth prospects as a result of more challenging conditions in China. Despite a wide global reach, Danone remains highly dependent on developed markets for its fresh dairy division. Danone has stated that it will focus on improving the profitability of its products, rather than accelerating growth.
Euromonitor International’s Danone, Groupe in Packaged Food (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Packaged Food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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