The company focused on strategic expansion through acquisitions during the review period along with the development of its so-called “The Blooming Concept”, which includes the categorisation of about 20 of its brands into different segments. Its acquisition strategy has proven highly successful, with notable acquisitions from BTX Group A/S in 2012, IC Group A/S in 2014 and Puccini Denmark ApS in the end of 2014. The recent rapid expansion has resulted in the company focusing on improving the...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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