DHA Siamwalla Ltd in Personal Accessories (Thailand)
In the face of changing consumer preferences due to increasing penetration of electronic devices, DHA Siamwalla Ltd sought to differentiate its brand from those of other players in writing instruments. The company rebranded and modernised its products and packaging and sought opportunities in specific categories. Its key brands are Masterart, Elephant Quantum and Artifact. The company will continue to invest in strengthening its distribution network.
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Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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