Customer Experience: Lifestyle Brands vs Customer Journey
Customer experience is an essential tool for establishing a strong relationship between the lifestyle brand and the increasingly connected consumer where convenience, hyper-personalisation, authentic storytelling, seamlessness play vital roles throughout the whole customer journey and in turn generate increased loyalty and revenue growth. Brands can enhance customer-centric strategies through evolving digital technologies and big data analysis.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Product coverage: <|Products|>
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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• Identify factors driving change now and in the future
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• Forward-looking outlook
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• Take a step back from micro trends
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