Crystal SAS in Apparel and Footwear (Colombia)
Crystal SAS will continue strengthening its position in the market through expanding its stores under separate brands, instead of using the multi-brand format that dominated in the past. This strategy will contribute to creating a separate and clear identity for Punto Blanco, Gef and Baby Fresh. The company plans to introduce more outerwear, so this category will be more relevant to its sales than underwear and hosiery, where the company has been a strong player.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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