As credit cards are more profitable for operators than debit cards, there was an aggressive focus on the former. Targeted marketing was a very effective activity in terms of capturing specific customer groups. Each company researched their target customers and developed products for each group.
Euromonitor International's Credit Card Transactions in South Korea report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Product coverage: Commercial Credit Card Transactions, Personal Credit Card Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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