Craft Beer: Coming of Age or Past Its Prime?
Craft beer growth has begun to rapidly decelerate in its core US market, a possible warning sign for the ever-increasing number of microbreweries in operation. Corporate buyouts and overuse of the “craft” term are adding to a sense of uncertainty regarding the future of the category in mature markets. At the same time, appeal for products with authenticity and heritage continues to spread throughout the world - bringing opportunities and challenges for microbreweries and the wider industry.
Euromonitor International's Craft Beer: Coming of Age or Past Its Prime? global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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