Cough, Cold and Allergy (Hay Fever) Remedies in the US
Cough, cold, and allergy (hay fever) remedies maintained its position as the largest category within OTC products in the US in 2019. Despite increased competition from natural remedies, pharmaceutical-based products are still often preferred by consumers who either are not able to or do not want to skip work to treat their symptoms, or believe that self-medicating with an OTC remedy is preferable to spending money to visit a doctor.
Euromonitor International's Cough, Cold and Allergy (Hay Fever) Remedies in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Antihistamines/Allergy Remedies (Systemic), Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Medicated Confectionery, Paediatric Cough, Cold and Allergy Remedies, Pharyngeal Preparations.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Cough, Cold and Allergy (Hay Fever) Remedies market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
- Cough, Cold and Allergy (hay Fever) Remedies in the US
- Euromonitor International
- October 2019
- LIST OF CONTENTS AND TABLES
- Headlines
- Prospects
- Cough, Cold, and Allergy (hay Fever) Remedies Maintains Lead in Otcs
- Decongestant Rubs Continues Strong Growth
- Focus on Naturals for Paediatric Cough, Cold, and Allergy (hay Fever) Remedies
- Competitive Landscape
- Natural Alternatives Lead To Losses Among Some Big Names in Cough and Cold
- Smart Advertising Helps Mucinex Return To Growth
- Category Growth Slows Looking Ahead To 2024
- Category Data
- Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
- Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
- Table 3 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
- Table 4 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
- Table 5 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
- Table 6 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
- Executive Summary
- Consumer Demand for Naturals Stimulates Both Growth and Competition
- Preventative Health Remains A Key Focus
- Key Brands in OTC Maintain Their Dominance
- New Positionings Drive Growth in Vitamins and Dietary Supplements (vds)
- Continued Growth Expected Over the Forecast Period, With High Variations Across Categories
- Market Indicators
- Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
- Table 8 Life Expectancy at Birth 2014-2019
- Market Data
- Table 9 Sales of Consumer Health by Category: Value 2014-2019
- Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
- Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
- Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
- Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
- Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
- Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
- Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
- Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
- Appendix
- OTC Registration and Classification
- Vitamins and Dietary Supplements Registration and Classification
- Self-medication/self-care and Preventative Medicine
- Switches
- Definitions
- Sources
- Summary 1 Research Sources
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook