Market Research Logo

Cough, Cold and Allergy (Hay Fever) Remedies in Estonia

Cough, Cold and Allergy (Hay Fever) Remedies in Estonia

Sales of cough, cold and allergy (hay fever) remedies are dependent on the flu season. The intensity of the flu virus, the length of the flu season and the weather all shape the seasonality and level of sales. The right timing of marketing campaigns can increase sales, while sales offered during the flu season can persuade consumers to try other brands. In the population, there are on average 463 people suffering from flu per 100,000. The 2016/2017 flu season was more severe than previous, as 43...BRBREuromonitor International's Cough, Cold and Allergy (Hay Fever) Remedies in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.BRBRProduct coverage: Antihistamines/Allergy Remedies (Systemic), Combination - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Medicated Confectionery, Paediatric Cough, Cold and Allergy Remedies, Pharyngeal Preparations. BRBRData coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.BRBRWhy buy this report?ULLI Get a detailed picture of the Cough, Cold and Allergy (Hay Fever) Remedies market;/LILI Pinpoint growth sectors and identify factors driving change;/LILI Understand the competitive environment, the market’s major players and leading brands;/LILI Use five-year forecasts to assess how the market is predicted to develop./LI/ULBRBREuromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN ESTONIA
Euromonitor International
October 2017
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Marketing During Media Coverage of Flu Season Can Affect Sales Growth
Pharmacists Play An Increasingly Important Role in Consumer Choice
Change in Purchasing Patterns Possible Due To New Law
Competitive Landscape
Products With A Long History Prevail Over the Competition
Consumers Trust International Brands
Category Data
Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 4 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 5 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 6 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Executive Summary
Sales Growth for Health Products Continues
New Regulation Results in Pharmacists Recommending the Cheapest OTC Product
Stable Environment Turns Companies To Focus on Marketing Efforts and New Products
Pharmacies Transform Themselves Into Walk-in Stores
Future Promises An Increase in Competition and A Decline in Population
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 8 Life Expectancy at Birth 2012-2017
Market Data
Table 9 Sales of Consumer Health by Category: Value 2012-2017
Table 10 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 12 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 13 Distribution of Consumer Health by Format: % Value 2012-2017
Table 14 Distribution of Consumer Health by Format and Category: % Value 2017
Table 15 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2016-2017
Definitions
Sources
Summary 2 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report