Corporate Strategies in Major Appliances: M&A Fever is Not Over
The shopping spree continues in major appliances, buoyed first by large players that emerged from the economic crisis with a strong cash position to shop around. The second wave has come from Asian players, which strengthened by the dynamism in their local markets and aided by subsidies wanted to expand their geographic footprint by leveraging on stronger brands. A third wave is starting with players acquiring tech-savvy companies that will help them to strengthen in the “smart” industry.
Euromonitor International's Corporate Strategies in Major Appliances: M&A Fever is Not Over global briefing offers a comprehensive guide to the retail sales data, allowing you to identify the sectors driving growth. The report also identifies the leading companies/brands and offers strategic analysis of key factors influencing the competitive landscape - be it new product developments, technological innovations, economic/lifestyle influences, distribution or pricing issues. Additionally, trade statistics and producer’s shares will answer questions on where appliances are produced and where they are being exported to, how quickly these units are moving, which companies are producing how much, and whether all categories are behaving in the same way. Collectively, this gives a complete view in both marketing and production planning strategies. Forecasts illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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