Coppel SA de CV in Retailing (Mexico)
Coppel SA de CV’s strategic direction involves expanding its outlet footprint across cities with between 80,000 and 100,000 inhabitants in order to reach a wider base of potential consumers from Mexico’s low-income and middle-income population segments. Coppel is also present in Brazil and Argentina and the retailer already evaluating the feasibility of entering other Latin American countries, including Chile, Colombia and Peru.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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