During 2014, Coop Italia continued to look at improving and increasing its private label range. Coop is the leading player in Italy for private label products, with its three main lines Moneta Che Ride, Coop ad Fior Fiore, as well as a series of other specific product lines, such as ViviVerde, the organic range that caters to consumers seeking natural products. During 2014, Coop increased its private label offer by launching a series of new vegetarian and vegan items under the ViviVerde line,...
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