Coop Genossenschaft in Retailing (Switzerland)
Coop Genossenschaft, the second largest retailer in Switzerland is expected to pursue its strategy of increased product segmentation and price reduction campaigns to maintain its competitive edge in an increasingly challenging environment. The company will continue to focus on freshness, sustainability and environmentally-friendly products while seeking to expand its online retailing and diversifying its activities.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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