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Cooking Ingredients and Meals in Thailand

Publisher Euromonitor International
Published Feb 05, 2026
Length 56 Pages
SKU # EP20870765

Description

Cooking ingredients and meals in Thailand posted growth in both current value and volume terms in 2025, supported by a shift back to home cooking as foodservice became less affordable. Price sensitivity strengthened, lifting promotion-driven purchasing and accelerating uptake of private label as consumers sought credible lower-cost options across core categories. At the same time, time-poor urban households continued to support demand for ready meals and recipe sauces, reinforcing convenience as...

Euromonitor International's Cooking Ingredients and Meals in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Edible Oils, Meals and Soups, Sauces, Dips and Condiments, Sweet Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cooking Ingredients and Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

56 Pages
Cooking Ingredients and Meals in Thailand
Euromonitor International
February 2026
List Of Contents And Tables
COOKING INGREDIENTS AND MEALS IN THAILAND
EXECUTIVE SUMMARY
Home cooking and value-seeking reshape demand in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Affordability as central concern for Thai consumers in 2025
Convenience trend supports sales of ready meals and recipe sauces
Prevailing health and wellness trends remain highly impactful
WHAT’S NEXT?
Forecast period to see further growth driven by convenient and affordable formats
Players likely to focus on differentiation and health positioning
Input costs and inflationary pressure remain challenges
COMPETITIVE LANDSCAPE
Leading players benefit from high brand equity
Home-cooking trend drives growth for players in spreads and sauces
CHANNELS
Hypermarkets attract cost-conscious consumers in 2025
Convenience demands drives growth in specific channels
MARKET DATA
Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
EDIBLE OILS IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Shortages and health-led switching shape edible oils in 2025
INDUSTRY PERFORMANCE
Edible oils sees growth throughout category in both volume and value terms in 2025
Rising health awareness supports progress for healthy variants
WHAT’S NEXT?
Stable growth predicted for edible oils in Thailand
Health trends will boost appeal of specific oils
Sustainability in sourcing and packaging comes further to the fore
COMPETITIVE LANDSCAPE
Morakot brand benefits from aggressive marketing campaigns
Gaysorn drives robust growth for Patum Vegetable Oil
CHANNELS
Neighbourhood stores remain favoured shopping destinations
Hypermarkets benefit from convenience appeal
CATEGORY DATA
Table 13 Sales of Edible Oils by Category: Volume 2020-2025
Table 14 Sales of Edible Oils by Category: Value 2020-2025
Table 15 Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 16 Sales of Edible Oils by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Edible Oils: % Value 2021-2025
Table 18 LBN Brand Shares of Edible Oils: % Value 2022-2025
Table 19 Distribution of Edible Oils by Format: % Value 2020-2025
Table 20 Forecast Sales of Edible Oils by Category: Volume 2025-2030
Table 21 Forecast Sales of Edible Oils by Category: Value 2025-2030
Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
MEALS AND SOUPS IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Ready meals gain relevance as households trade down from foodservice in 2025
INDUSTRY PERFORMANCE
Frozen ready meals continue to attract through convenience and affordability
Shelf stable ready meals benefits from investment in innovation
WHAT’S NEXT?
Frozen and chilled ready meals to drive future growth for meals and soups in Thailand
Players innovate in line with health and wellness trends
Rising interest in plant-based proteins offers growth opportunities
COMPETITIVE LANDSCAPE
CPRAM leads with private label lines
Charoen Pokphand invests more in health positioning
CHANNELS
Consumers choose convenience stores for easy access
Convenience channel boosts appeal with home delivery
CATEGORY DATA
Table 24 Sales of Meals and Soups by Category: Volume 2020-2025
Table 25 Sales of Meals and Soups by Category: Value 2020-2025
Table 26 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
Table 27 Sales of Meals and Soups by Category: % Value Growth 2020-2025
Table 28 Sales of Chilled Ready Meals by Ethnicity: % Value 2020-2025
Table 29 Sales of Frozen Ready Meals by Ethnicity: % Value 2020-2025
Table 30 Sales of Soup by Leading Flavours: Rankings 2020-2025
Table 31 NBO Company Shares of Meals and Soups: % Value 2021-2025
Table 32 LBN Brand Shares of Meals and Soups: % Value 2022-2025
Table 33 Distribution of Meals and Soups by Format: % Value 2020-2025
Table 34 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
Table 35 Forecast Sales of Meals and Soups by Category: Value 2025-2030
Table 36 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
Table 37 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SAUCES, DIPS AND CONDIMENTS IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Pantry staples support category resilience in 2025
INDUSTRY PERFORMANCE
Home-cooking trend ensures stable growth in 2025
Expanding health awareness boosts interest in salads, supporting sales of salad dressings
WHAT’S NEXT?
Home cooking and cultural love of spicy food will fuel growth in forecast period
Clean-label products to see higher demand
Polarisation in packaging formats set to become more pronounced
COMPETITIVE LANDSCAPE
Ajinomoto Sales leads thanks to shift away from foodservice
CP Group extends into cooking and table sauces
CHANNELS
Hypermarkets channel proves resilient despite rising competition from online platforms
Proximity proves key to convenience channel expansion
CATEGORY DATA
Table 38 Sales of Sauces, Dips and Condiments by Category: Volume 2020-2025
Table 39 Sales of Sauces, Dips and Condiments by Category: Value 2020-2025
Table 40 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2020-2025
Table 41 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2020-2025
Table 42 Sales of Liquid Recipe Sauces by Type: % Value 2020-2025
Table 43 Sales of Other Sauces and Condiments by Type: Rankings 2020-2025
Table 44 NBO Company Shares of Sauces, Dips and Condiments: % Value 2021-2025
Table 45 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2022-2025
Table 46 Distribution of Sauces, Dips and Condiments by Format: % Value 2020-2025
Table 47 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2025-2030
Table 48 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2025-2030
Table 49 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2025-2030
Table 50 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SWEET SPREADS IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
At-home snacking and cleaner labels support sweet spreads growth in 2025
INDUSTRY PERFORMANCE
Jams and preserves continues to dominate sweet spreads in Thailand
Health trends boost honey and nut and seed based spreads
WHAT’S NEXT?
Persistent shift away from foodservice will support sweet spreads sales in forecast period
Functionality-based innovation anticipated for nut and seed based spreads
Brands likely to strengthen emotional connection with consumer base
COMPETITIVE LANDSCAPE
Local players gain ground through use of local ingredients
Tasty Herb focuses on broad flavour array
CHANNELS
Hypermarkets remain favourite stores for sweet spread purchases
Small local grocers rises as consumers become more cost conscious
CATEGORY DATA
Table 51 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 52 Sales of Sweet Spreads by Category: Value 2020-2025
Table 53 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 54 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 55 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
Table 56 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 57 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
Table 58 Distribution of Sweet Spreads by Format: % Value 2020-2025
Table 59 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 60 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 61 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 62 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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