With the economic slowdown in Brazil, contact lenses recorded a weaker performance in 2016, declining by 1% in current value terms to R$199 million. Until 2014, the category had regularly been recording double-digit percentage growth in current value terms. The performance in 2016 was linked to Brazilian dependence on imported products, with the devalued currency forcing manufacturers to reduce investment in novelties, which resulted in attracting the attention of fewer consumers.
Euromonitor International's Contact Lenses in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Contact Lenses market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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