Where Consumers Shop for Home Care

Where Consumers Shop for Home Care

The global home care retail landscape has remained largely unchanged, despite a shift in consumer shopping habits, with the grocery channel still the dominant method for buying home care products. Supermarkets are the most common distribution channel across developed regions whereas traditional grocery retailing is most popular in emerging countries. Private label is still not well developed outside of Western Europe, which offers a big opportunity to North America and Australasia.

Euromonitor International's Where Consumers Shop for Home Care global briefing offers an insight into to the size and shape of the Home Care market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within home care, analyses leading companies and brands and offers strategic analysis of major factors influencing the market - be they new product developments, packaging/ format /ingredients innovations, economic/lifestyle/environmental influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Where Consumers Shop for Home CareEuromonitor InternationalJuly 2019IntroductionIndustry SnapshotChannel ShiftsStore-Based ChannelsNon-Store ChannelsFuture Developments

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