The Next Billion Consumers

The Next Billion Consumers

The next billion consumers represent new growth opportunities worth trillions of dollars in consumer spending across the globe. However, the next billion consumers are not a monolithic cohort, as they vary hugely from market to market. In order to capture and capitalise on these new opportunities, companies need to understand who the next billion consumers are, where they come from, what drives their spending, and what are their needs, preferences and behaviours.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage: <|Products|>
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report
• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment


Introduction
Global Market Overview
Brazil’s Emerging Middle Class
India’s Rural Consumers
Nigeria’s Bottom of the Pyramid
US Silver Spenders
Conclusion

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