Consumer Values and Behaviour in Thailand
This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in Thailand.
Euromonitor's Consumer Values and Behaviour in Thailand report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer values and behaviour in Thailand
- Consumers value new, branded and uniquely tailored products and services
- All cohorts want products that are tailored to them personally
- Baby Boomers enjoy spending money rather than saving it
- Larger share of consumers expect to be happier in five years, compared to global average
- Higher than global average believe that more activities will be in person in future
- Gen Z feel more strongly that they will work more in future than they do now
- More community engagement is expected by almost half of respondents
- Thai consumers feel as strongly as their global counterparts on impact of climate change
- Nearly half of Gen Z feel that there will be more political unrest in the future
- Over 70% of Gen Z/Millennials play video games at home every week
- Clean air is of prime importance to Thai households
- Outside space among the most favoured building features
- Home-cooked is a top meal choice, but ready-prepared meals are very popular
- Lack of time drives up the percentage of households ordering food for delivery
- Younger generations struggle to find time to cook
- Consumers want healthy ingredients and closely read nutrition label s
- Younger generations show higher preference to work for themselves
- Job security is more of a priority for younger generations
- All generations are looking for ways to simplify their lives
- More than half of Baby Boomers take a day trip at least once a month
- Shopping continues to be the most frequent leisure activity
- Millennials more actively go shopping as a leisure activity than other cohorts
- Running or jogging is a very popular form of exercise
- Gen Z not as actively engaged in group fitness or team sports as other generations
- Most Millenials opt for massage as a stress reduction activity
- Consumers have high levels of trust in eco-friendly and recyclable labels
- Reducing the amount of plastic is of prime concern to consumer s , especially Gen Z
- Younger generations more actively using sustainable packaging
- Being able to use a loyalty card is an important shopping motivator for Thais
- Gen Z most likely to browse stores and search for bargains
- Consumers rein in their spending but look for personalised/tailored experiences
- Gen X more willing to purchase previously-owned items
- Spending on health and wellness expected to increase the most
- Baby Boomers more likely than other cohorts to increase spending on travel/holidays
- Younger generations have greater intentions to save money in the future
- More than half of consumers share their data to receive personalised offers
- Baby Boomers more comfortable than other generations sharing personal information online
- Thai consumers more engaged with brands/companies online compared to global counterparts
- Gen X more likely to buy something via a social media platform than other cohorts
- Consumers are frequent users of banking services and in-store payments
- Millennials make more regular in-store payments than other cohorts do
Research Assistance
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook