Consumer Values and Behaviour in Thailand

Consumer Values and Behaviour in Thailand

This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in Thailand.

Euromonitor's Consumer Values and Behaviour in Thailand report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Consumer values and behaviour in Thailand
Consumers value new, branded and uniquely tailored products and services
All cohorts want products that are tailored to them personally
Baby Boomers enjoy spending money rather than saving it
Larger share of consumers expect to be happier in five years, compared to global average
Higher than global average believe that more activities will be in person in future
Gen Z feel more strongly that they will work more in future than they do now
More community engagement is expected by almost half of respondents
Thai consumers feel as strongly as their global counterparts on impact of climate change
Nearly half of Gen Z feel that there will be more political unrest in the future
Over 70% of Gen Z/Millennials play video games at home every week
Clean air is of prime importance to Thai households
Outside space among the most favoured building features
Home-cooked is a top meal choice, but ready-prepared meals are very popular
Lack of time drives up the percentage of households ordering food for delivery
Younger generations struggle to find time to cook
Consumers want healthy ingredients and closely read nutrition label s
Younger generations show higher preference to work for themselves
Job security is more of a priority for younger generations
All generations are looking for ways to simplify their lives
More than half of Baby Boomers take a day trip at least once a month
Shopping continues to be the most frequent leisure activity
Millennials more actively go shopping as a leisure activity than other cohorts
Running or jogging is a very popular form of exercise
Gen Z not as actively engaged in group fitness or team sports as other generations
Most Millenials opt for massage as a stress reduction activity
Consumers have high levels of trust in eco-friendly and recyclable labels
Reducing the amount of plastic is of prime concern to consumer s , especially Gen Z
Younger generations more actively using sustainable packaging
Being able to use a loyalty card is an important shopping motivator for Thais
Gen Z most likely to browse stores and search for bargains
Consumers rein in their spending but look for personalised/tailored experiences
Gen X more willing to purchase previously-owned items
Spending on health and wellness expected to increase the most
Baby Boomers more likely than other cohorts to increase spending on travel/holidays
Younger generations have greater intentions to save money in the future
More than half of consumers share their data to receive personalised offers
Baby Boomers more comfortable than other generations sharing personal information online
Thai consumers more engaged with brands/companies online compared to global counterparts
Gen X more likely to buy something via a social media platform than other cohorts
Consumers are frequent users of banking services and in-store payments
Millennials make more regular in-store payments than other cohorts do

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