Consumer Values and Behaviour in Belgium

Consumer Values and Behaviour in Belgium

This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behaviourial trends with purchase and consumption habits in Belgium.

Euromonitor's Consumer Values and Behaviour in Belgium report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Consumer values and behaviour in Belgium
Consumers in Belgium want uniquely tailored products and services
Millennials prefer to spend their money on experiences than on things
Millennials optimistic that their investments will have long-term value
Belgians have more pessimistic outlook than global average
Consumers sceptical that more activities will shift to in-person
Younger generations have more positive outlook on their financial future
Belgians have less faith in the world being a safer place in future
Nearly half believe that the world will be more dangerous in next five years
All generations feel that climate change will have more impact in future
Millennials more active in most home-based activities than other generations
Half of Belgian respondents want homes that are energy efficient
Having an outside space to enjoy is very important to Belgians
Home cooking is favoured over ordering food from foodservice outlets
Belgians have fewer barriers to cooking at home than their global counterparts
Younger generations enjoy the convenience of having food delivered
Healthy ingredients most important consideration for all ages
Gen X have strong feelings on being able to work close to home and good work-life balance
Gen Z and Millennials have clear sights on prioritising earning high salaries
Over 60% of Belgians are looking for ways to simplify their lives
Younger generations take more regular day trips
Shopping is a regular leisure activity for a third of respondents
Gen Z and Millennials are the most avid leisure shoppers
Group fitness classes not as popular as cycling as a form of exercise
Gen Z more active in individual sports than other cohorts
Older generations use herbal remedies far more than Gen Z
Climate change is a key concern for 60% of respondents
Reducing food waste is top of the agenda for Belgian consumers
Energy-efficient products used more by older generations
Millennials decide to buy products based on brands/companies’ social/political beliefs
High percentage of Belgian consumers like to find bargains
Bargain hunting more compelling for older cohorts
Consumers avoid unnecessary purchases and are willing to buy previously-owned items
Boomers focus on buying private label/low-cost products and avoid unnecessary purchases
Belgians have low rates of purchasing items using their smartphones
High % of older consumers prefer to buy personal and healthcare items in store
Belgians most inclined to increase spending on health and education
Gen Z ahead in all categories in their intentions to increase spending in future
A quarter of Belgian consumers expect to cut back on overall spending
Belgians not as comfortable sharing their data or communicating online
Millennials more focused on cultivating their personal brand online
Belgians have low inclination to buy, share or retweet on social media
Gen Z more likely to buy something via a social media platform than other generations
Over half of Belgian consumers use mobile banking every week
Millennials most prolific users of mobile banking services

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