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Consumer Lifestyles in Vietnam

Consumer Lifestyles in Vietnam

Rising disposable incomes and surging optimism based on the country’s bright economic outlook have spurred consumer spending in recent years and this is expected to continue. An expanding middle class, a large cohort of younger consumers and rising urbanisation are driving increased demand for a wide range of modern goods and services. As internet access expands, online shopping is expected to become more prevalent. At the same time, there are concerns about high income inequality.

Euromonitor's Consumer Lifestyles in Vietnam report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Lifestyles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER LIFESTYLES IN VIETNAM
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Lifestyles in Vietnam
Chart 1 Consumer Lifestyles in 2018
Top Five Consumer Trends
Consumer Spending Continues To Rise
Young Consumers Driving Spending Growth
Growing Internet Access Shaping New Consumer Habits
Rising Home Ownership Among Expanding Middle Class
Urbanisation Driving Changes in Consumer Profile
Consumer Segmentation
Babies and Infants (0-2 Years)
Chart 2 Babies and Infants in Focus 2017-2030
Kids (3-7)
Chart 3 Kids in Focus 2017-2030
Tweens (8-12)
Chart 4 Tweens in Focus 2017-2030
Teens (13-17)
Chart 5 Teens in Focus 2017-2030
Young Adults (19-29)
Chart 6 Young Adults in Focus 2017-2030
Middle Youth (30-44)
Chart 7 Middle Youth in Focus 2017-2030
Mid-lifers (45-64)
Chart 8 Mid-Lifers in Focus 2017-2030
Later-lifers (65-79)
Chart 9 Late-Lifers in Focus 2017-2030
Chart 10 Life Expectancy for Men and Women and Old-Age Dependency Ratio 2017-2030
Seniors (80+)
Chart 11 Seniors in Focus 2017-2030
House and Home
the Home Space
Chart 12 Households by Type of Dwelling; Number of Home Owners and Number of Homes Rented 2017-2030
Chart 13 Households by Type 2017
Chart 14 Number of Households by Urban and Rural Location 2017-2030
Running Costs
Chart 15 Household Running Costs 2017-2030
Spending and Saving
Attitudes Towards Spending
Attitudes Towards Savings
Chart 16 Disposable Income and Savings 2012-2017
Shopping
Main Household Shop
Chart 17 Main Household Shop by Retailer Type: 2017
Shopping for Big-ticket Items and Personal Goods
Shopping Online
Chart 18 Internet Retail Spending: 2017
Eating and Drinking
Eating Habits
Chart 19 Consumer Spending on Food by Type: 2017
Chart 20 Total Spending on Food and Spending on Food per Household: 2017
Drinking Habits
Chart 21 Consumer Spending on Drinks by Type: 2017
Chart 22 Total Consumer Spending and Spending on Alcoholic and Non-Alcoholic Drinks: 2017
Grooming and Appearance
Investing in Yourself: Female Personal Grooming and Hygiene
Chart 23 Consumer Spending on Clothing, Footwear and Personal Care: 2017
Investing in Yourself: Male Personal Grooming and Hygiene
Chart 24 Consumer Spending and Spending on Clothing Footwear and Personal Care: 2017
Style Icons and Celebrity Influences
Healthy and Ethical Living
Attitudes To Health and Wellbeing
Chart 25 Health of the Nation 2017-2030
Chart 26 Percentage of the Population Overweight or Obese 2017-2020
Ethical Living
Sport and Fitness
Leisure and Recreation
Leisure Time
Chart 27 Percentage of Households with Possession of Smart Phone, Laptop or Tablet and Percentage of Households with Internet Access 2017
Vacations
Chart 28 Consumer Expenditure and Spending on Leisure and Recreation 2017-2030
Chart 29 Consumer Expenditure and Consumer Expenditure on Package Holidays 2017-2030
Opportunities for Celebrations and Gift-giving

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