Consumer Lifestyles in Turkey
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in Turkey.
Euromonitor's Consumer Lifestyles in Turkey report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
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* Use five-year forecasts to assess how the market is predicted to develop.
- Consumer landscape in Turkey 2022
- Life priorities
- Turks prioritise time for themselves over other family commitments
- Generation Z feel strongly about setting aside time for their favourite activities
- Curated experiences appeal to Turkish consumers
- Baby Boomers want to be seen to be doing well
- Turkish consumers are interested in trying new products and services
- Baby Boomers prefer branded goods to unbranded alternatives
- Home life
- High rates of online connections with friends and family
- Baby Boomers devote most time to their home-based hobbies
- Energy efficiency is more important to older consumers
- Eating habits
- All generations appreciate home-cooked food over other options
- Consumers value foods that provide health and nutritional benefits
- Gen X follow the most flexitarian diet and only eat meat or fish occasionally
- Consumers enjoy evening/post-dinner snacks more at the weekend
- Gen Z less likely to eat meals at the same time each day than other generations
- Working life
- Earning a high salary is a key element of working life in Turkey
- Work-life balance is more important to Gen X
- Job security is more important to Gen X than to other cohorts
- Turks expect to be self-employed in future at rates much higher than the global average
- Almost half of Gen Z expect to work abroad in the future
- Leisure habits
- Baby Bo omers are highly engaged with friends and family online
- A quarter of consumers go shopping for leisure at least weekly
- Baby Boomers participate in a variety of leisure activities – ahead of other cohorts
- Consumers travel domestically far more than internationally
- Turks appreciate all-inclusive hotels and resorts more than their global counterparts do
- Millennials are interested in nature and outdoor activities above other travel features
- Health and wellness
- Women are more actively engaged in health-related activities
- 75% of respondents walk or hike for exercise every week
- Turkish consumers are highly engaged in stress-reduction activities
- All generations are actively participating in stress-reduction activities
- Sustainable living
- Recyclable labels are the most trusted by Turkish consumers
- Baby Boomers are more focused on using less water
- Baby Boomers are the most active in their efforts to be more environmentally friendly
- Consumers are more likely to share their opinions on political and social issues than average
- Baby Boomers are more actively donating to charities that support their values
- Shopping habits
- Consumers are focusing their attention on quality items and buying less
- Millennials are ahead of other cohorts in regularly buying gifts for their family and friends
- Turks have greater trust in independent consumer reviews than global average
- Independent consumer reviews appeal more to Gen X
- Opportunity to try new products motivates subscription uptake more than making savings
- Convenience and enjoyment of products motivate Gen Z to use subscription services
- Possibility to try before buying is the biggest motivator to shop in-store
- Gen X more wedded to shopping in-store than other cohorts
- Consumers are mostly motivated to shop online by the best price
- Gen X and Millennials more motivated to shop online due to variety of brands
- Spending habits
- Over half of c onsumers expect their spending on groceries to increase
- Gen Z are more focused on saving more over the next 12 months
- Technology
- Consumers are more active than their global counterparts in managing data settings
- Baby Boomers are more actively engaged online than other cohorts
- High rates of smartphone and desktop/laptop computer ownership
- Smartwatch and headphone ownership much higher than the global average
- More than 80% of consumers visit social networking websites weekly
- Baby Boomers more engaged with health-related and medical sites
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