Consumer Lifestyles in Peru
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in Peru.?
Euromonitor's Consumer Lifestyles in Peru report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer landscape in Peru 2022
- Life priorities
- “Time for myself” is most prized, but family time is still highly important
- Gen Z put time for their favourite activities at the top of their priorities
- High percentage of consumers seek curated and tailored experiences
- Millennials want products and services that are uniquely tailored to their tastes
- Majority of Peruvians like to try new products and services
- All generations highly focused on buying from companies and brands they can trust
- Home life
- Consumers like to socialise with friends and family virtually when at home
- Younger generations regularly study and exercise at home
- Urban/inner city location is more important for older generations
- Eating habits
- Millennials more likely to order food for delivery or pick up readymade food to eat at home
- Low cost and healthy foods appeal to Peruvian consumers
- Millennials more likely to have a “flexitarian” approach to food, and eat less meat
- Consumers snack more on weekends after their main meals
- Older consumers more likely to eat their meals at the same time everyday
- Working life
- Peruvians value jobs that allow for a strong work-life balance
- Gen Z have lower expectations of flexible working arrangements
- Gen Z aim for jobs that offer high salaries over other attributes
- Twice the % of Peruvians expect to start their own company than the global average
- Gen Z most keen to explore work opportunities abroad
- Leisure habits
- A high percentage of consumers socialise online every week
- Peruvians enjoy shopping as a leisure activity
- Millennials enjoy shopping during their leisure time more than other cohorts
- Younger generations take more domestic and foreign trips than other cohorts
- Peruvians like to relax and engage in outdoor activities when on holiday
- All-inclusive holiday packages appeal more to Gen X
- Health and wellness
- Women take health supplements and vitamins more often than men
- Peruvians have high interest in walking or hiking for exercise
- Gen Z and Millennials find running the best exercise
- Traditional remedies more common than global average
- Gen Z and Millennials meditate more than other cohorts
- Sustainable living
- Consumers mostly trust labels that say products are eco-and environmentally-friendly
- All generations are worried about climate change, especially Baby Boomers
- Older generations are working to reduce their use of plastics
- Older generations use more sustainable packaging
- Peruvians much more vocal on social media than global average
- Gen X is more inclined to buy from brands that support social and political issues
- Shopping habits
- Peruvians like visiting shopping malls more than their global counterparts
- Baby Boomers prefer quality over quantity
- Consumers highly reliant on friends and family recommendations
- All cohorts are far less influenced by company advertisements than by friends and family
- Peruvians like the variety of new products from subscription services
- Baby Boomers use subscription services recommended by family and friends
- Consumers like to see and try products when shopping in-store
- Older generations are more motivated to shop in-store than younger cohorts
- Immediate purchase and best price are the main motivators to shop online
- Best price is more appealing to Gen X than other cohorts when shopping online
- Spending habits
- Millennials have higher expectations of increasing their spending on health and wellness
- Younger generations ahead of Baby Boomers in their intentions to save money
- Technology
- Consumers are active in managing their data sharing and privacy
- Millennials most likely to share their data to receive personalised offers
- Peruvians have high rates of smartphone ownership across all generations
- Ownership of wired and wireless earphones/headphones above global averages
- Peruvians visit health-related/medical sites at higher rates than the global average
- All generations actively engaged on social networking websites
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