Consumer Lifestyles in Malaysia
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in Malaysia.
Euromonitor's Consumer Lifestyles in Malaysia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
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* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer landscape in Malaysia 2022
- Life priorities
- Prioritising time to spend with parents well above global average
- Time with friends is a lower priority than time for favourite activities
- Malaysian consumers want uniquely tailored products and services
- Millennials seek curated experiences that are tailored to their tastes
- Consumers like to try new products and services from trusted brands
- Millennials focus on buying from brands that they can trust completely
- Home life
- Higher percentage than global average regularly work or play video games at home
- All generations highly active virtually, staying connected with friends and family
- Smart home functionality appeals to younger generations
- Eating habits
- Malaysians have a greater preference for takeaway/ready made food and eating out
- Consumers focus on health/nutritional benefits and low prices and when shopping for food
- Gen X are more inclined to adopt a plant-based menu
- Consumers enjoy their snacks while watching TV or streaming
- Working life
- Earning a high salary is a top priority
- Working at home appeals more to middle generations
- Millennials want high salaries and job security
- Desire for flexible working hours and home working higher than global average
- Millennials focused on finding work with flexible working hours
- Leisure habits
- All generations socialise online more regularly than meeting-up in person
- Shopping is still a highly popular leisure activity
- Millennials are the most avid leisure shoppers
- Consumers focused on domestic holidays in the previous 12 months
- Holiday-makers’ top priority is finding a place to relax and unwind
- Baby boomers more interested in all-inclusive holidays than other generations
- Health and wellness
- High percentage of Malaysians exercise 1-2 times per week
- Walking and running more popular than other exercise routines
- Millennials are the most active runners/joggers
- Massage was the most popular stress-reduction activity in previous six months
- Millennials more engaged in stress-reduction activities than other generations
- Sustainable living
- Consumers are active in their efforts to have a more positive impact on the planet
- Millennials have stronger concerns about climate change
- Reducing food waste is a top concern for Millennials
- Using sustainable packaging is a priority
- 35% of Malaysians donate to non-profits and charities that support causes they value
- Millennials more likely to share their opinions on social media than other generations
- Shopping habits
- Malaysians are buying less to afford higher quality products
- Visiting shopping malls appeals most to Millennials
- Malaysians more influenced by their social media network than their global counterparts
- Friends and family recommendations are the most influential for Millennials
- Convenience of a subscription service outweighs other benefits
- Millennials appreciate the convenience of subscription services far more than other cohorts
- Consumers like to visit stores to see and try products before buying
- Millennials shop in-store for the benefit of immediate purchase
- Consumers generally more motivated to shop online than their global counterparts
- Millennials are more motivated to shop online by the offer of free delivery
- Spending habits
- Low percentage of consumers expect to increase spending on clothing and footwear
- Over half expect to increase their savings over the next 12 months
- Technology
- Less than 30% of consumers freely share personal information online
- All generations actively manage their data sharing and privacy settings
- Millennials have higher ownership of smart appliances than other cohorts
- Ownership of smartwatches and fitness wearables higher than global average
- Video gaming is a more regular activity in Malaysia than global average
- Millennials more active than other generations on social networks
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