Consumer Lifestyles in Indonesia
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in Indonesia.
Euromonitor's Consumer Lifestyles in Indonesia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer landscape in Indonesia 2022
- Life priorities
- Prioritising time for family remains more important than personal time
- Work is a high priority for all generations, well above finding time for personal pursuits
- Indonesian consumers value curated experiences and want to be seen to be doing well
- Baby Boomers notably less interested than other cohorts in uniquely tailored experiences
- Consumers like trying new products and services but will only buy from trusted brands
- Millennials more likely than other cohorts to be actively engaged with brands
- Home life
- Studying and working from home is more common among Indonesians than globally
- Generation Z exercise at home less than other generations
- Younger generations want minimalist design for their home spaces
- Eating habits
- Millennials order food for home delivery more regularly than other cohorts do
- Indonesians prefer health and nutritional benefits in foods over low prices
- Veganism is more common among Baby Boomers than among other generations in Indonesia
- Snacking is more popular at the weekend
- Baby Boomers eat snacks less than other cohorts do
- Working life
- To earn a high salary and have a good work-life balance are top work-related factors
- Generation X have a stronger preference to work from home
- High salaries are key but health and safety also critical for Gen Z
- Indonesians have high expectations to be self-employed and start their own business
- Gen Z highly focused on starting their own business and having more than one job
- Leisure habits
- Baby Boomers do not socialise in person as much as other generations do
- Days trips are the most regular leisure activity after shopping
- Gen Z not as actively engaged in leisure activities as other cohorts are
- All generations take regular domestic trips
- Holidays with a family focus are more important to Indonesians than global average
- Relaxation at destination more important to Gen Z
- Health and wellness
- Women take a more active role in health-related activities
- Indonesians have high interest in regular running/jogging for exercise
- Generation Z engage in weekly exercise activities less than other generations do
- Massage for stress reduction is more common than global average
- Millennials and Gen X use massage to alleviate stress more than other cohorts do
- Sustainable living
- Majority of Indonesians are trying to have a more positive impact on the environment
- Climate change and environmental concerns are felt by all generations
- Reducing the use of plastics is a top priority among all generations
- Generation X is particularly focused on using more energy-efficient products
- Shopping habits
- Quality is much more important for Indonesian consumers than quantity
- Millennials have a higher preference for visiting shopping malls
- Consumers rely on friends/family recommendations and independent consumer reviews
- Gen Z are mostly influenced to purchase products and services by friends and family
- A convenient location is important to Indonesian in-store shoppers
- Gen X is more motivated to check out items in-store before buying them
- Best prices, flexibility and free delivery are the biggest motivators to shop online
- Younger generations are more motivated to shop online for best prices
- Spending habits
- Middle cohorts expect to increase their spending on education the most
- Baby Boomers less concerned than other cohorts about increasing their savings
- Technology
- Indonesians are less troubled than the global average by targeted ads online
- Gen X is more inclined to actively manage data sharing compared to other cohorts
- Higher rates of smartphone and desktop ownership than global average
- S martwatches and fitness wearables are more popular among Millennials
- Higher rates of most online activities compared to global average
- Millennials most active video gamers
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