Consumer Lifestyles in Germany

Attention: There is an updated edition available for this report.

Consumer Lifestyles in Germany

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends

Euromonitor's Consumer Lifestyles in Germany report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Consumer landscape in Germany 202 3
Personal traits and values
Voice of the consumer
Finding time to enjoy favourite activities remains a high priority
Identity, status and values reflected in consumer attitudes and behaviour
Consumers appreciate innovation and look for new experiences
Younger consumers have a more positive outlook on their future
Voice of the consumer (2)
Personal traits and values survey highlights
Home life and leisure time
Active households are driving consumers to invest more in their home spaces
Energy-efficient homes are high up on the list of desirable features
Access to green spaces is valued by older generations
Demand for domestic leisure trips remain strong as consumers stay closer to home
Home life and leisure time survey highlights
Eating and dietary habits
Consumers pay more attention to the health benefits of the foods they eat
Lack of time to prepare home-cooked meals impacts eating habits
Voice of the consumer (3)
Home cooking most regular choice but demand for snacks and restaurant food booming
Consumers make their food choices based on perceived health benefits
Younger consumers will pay more for foods that have health and nutritional benefits
Eating and dietary habits survey highlights
Working l ife
Expectations of high levels of employee health and safety apparent across generations
Conditions that allow for a strong work-life balance are important for many
Salaries and job security remain important job considerations
Many see their future working lives fitting more easily around their lifestyles
Working life survey highlights
Health and wellness
Voice of the consumer (4)
A high percentage of consumers use exercise to maintain their health and wellness
A growing number of consumers focusing on improving their mental wellbeing?
Consumers look for food attributes that they feel will benefit their health
Younger consumers adopt technology solutions to manage their health and fitness
Health and wellness survey highlights
Shopping and spending
Voice of the consumer (5)
Cost-of-living crisis motivating consumers to find ways to manage their budgets
Voice of the consumer (6)
Despite pressure on household budgets consumers want good quality products
Consumers want products with labels that are easy to understand
Consumers are becoming more mindful of the impact of their purchasing habits
Consumers embrace the circular economy and support brands that share their values
Gen Z more engaged with brands/companies online than other generations
Data privacy is a concern, but technology is key to enhancing the shopper journey
Consumers are focusing their attention on spending on essentials and trying to save more
All generations have concerns about their current financial situation
Shopping and spending survey highlights

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