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Consumer Lifestyles in Denmark

Consumer Lifestyles in Denmark

Although Denmark’s economy has been relatively sluggish, factors such as rising employment, wage growth, low inflation, a comprehensive social safety net, strong assets and solid pensions have led to continued growth in disposable incomes, thus boosting consumer confidence and spending levels. Danes have also been repaying their mortgages at the fastest pace in a decade, leaving them with larger amounts of discretionary income.

Euromonitor's Consumer Lifestyles in Denmark report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Lifestyles market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER LIFESTYLES IN DENMARK
Euromonitor International
March 2018
LIST OF CONTENTS AND TABLES
Lifestyles in Denmark
Chart 1 Consumer Lifestyles in 2018
Top Five Consumer Trends
Disposable Income Growth Boosts Consumer Confidence
Have Danes Discovered the Key To Happiness?
Sustainability Remains High on the Agenda for Consumers
More Women Choose To Go It Alone
the Inexorable Rise of Online Shopping
Consumer Segmentation
Babies and Infants (0-2 Years)
Chart 2 Babies and Infants in Focus 2017-2030
Kids (3-7)
Chart 3 Kids in Focus 2017-2030
Tweens (8-12)
Chart 4 Tweens in Focus 2017-2030
Teens (13-17)
Chart 5 Teens in Focus 2017-2030
Young Adults (18-29)
Chart 6 Young Adults in Focus 2017-2030
Middle Youth (30-44)
Chart 7 Middle Youth in Focus 2017-2030
Mid-lifers (45-64)
Chart 8 Mid-Lifers in Focus 2017-2030
Later-lifers (65-79)
Chart 9 Later-Lifers in Focus 2017-2030
Chart 10 Life Expectancy for Men and Women and Old-Age Dependency Ratio 2017-2030
Seniors (80+)
Chart 11 Seniors in Focus 2017-2030
House and Home
the Home Space
Chart 12 Households by Type of Dwelling; Number of Home Owners and Number of Homes Rented 2017-2030
Chart 13 Households by Type 2017
Chart 14 Number of Households by Urban and Rural Location 2017-2030
Running Costs
Chart 15 Household Running Costs 2017-2030
Spending and Saving
Attitudes Towards Spending
Attitudes Towards Savings
Chart 16 Disposable Income and Savings 2012-2017
Shopping
Main Household Shop
Chart 17 Main Household Shop by Retailer Type: 2017
Shopping for Big-ticket Items and Personal Goods
Shopping Online
Chart 18 Internet Retail Spending: 2017-2022
Eating and Drinking
Eating Habits
Chart 19 Consumer Spending on Food by Type: 2017
Chart 20 Total Spending on Food and Spending on Food per Household: 2017-2030
Drinking Habits
Chart 21 Consumer Spending on Drinks by Type: 2017
Chart 22 Total Consumer Spending and Spending on Alcoholic and Non-Alcoholic Drinks: 2017-2030
Grooming and Appearance
Investing in Yourself: Female Personal Grooming and Hygiene
Chart 23 Consumer Spending on Clothing, Footwear and Personal Care: 2017
Investing in Yourself: Male Personal Grooming and Hygiene
Chart 24 Consumer Spending and Spending on Clothing Footwear and Personal Care: 2017-2030
Style Icons and Celebrity Influences
Healthy and Ethical Living
Attitudes To Health and Wellbeing
Chart 25 Health of the Nation 2017-2030
Chart 26 Percentage of the Population Overweight or Obese 2017-2020
Ethical Living
Sport and Fitness
Leisure and Recreation
Leisure Time
Chart 27 Percentage of Households with Possession of Smart Phone, Laptop or Tablet and Percentage of Households with Internet Access 2017
Chart 28 Consumer Expenditure and Spending on Leisure and Recreation 2017-2030
Vacations
Chart 29 Consumer Expenditure and Consumer Expenditure on Package Holidays 2017-2030
Opportunities for Celebrations and Gift-giving

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