Consumer Lifestyles in Colombia

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Consumer Lifestyles in Colombia

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in Colombia.

Euromonitor's Consumer Lifestyles in Colombia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Consumer landscape 2021
Life priorities
Spending time with children is a high priority in Colombia
Spending time with friends is not as high a priority as global average
Generation Z much more focused on prioritising time for favourite activities
Consumers value curated experiences that are tailored to their tastes
Millennials put high value on being distinct from others
Consumers highly value trying new products and services
All generations like to try new products but likely to research them first
Home life
Homes are a hub of activity especially with the addition of home working
High levels of home exercise among older cohorts
A safe location is a key consideration when looking for a place to live
All generations value a safe location over other attributes
Eating habits
Over 30% order food for home delivery every week
All generations prefer home-cooked food well above all other types
Consumers enjoy new and speciality foods that offer value for money
Flexitarian food preferences growing among younger cohorts
Over 50% of consumers are still eating their meals at the same time daily
Generation Z more likely to eat snacks while watching TV/streaming
Working life
Work-life balance is considered important by over half
Work-life balance most desirable work-related factor for all cohorts
Job security is a key work-related expectation for older cohorts
Starting own company is high on future work expectations list
Generation Z more likely to look abroad for job opportunities
Sustainable living
Over 80% are trying to have a positive impact on the planet
All cohorts are trying to have a more positive impact on the planet
Colombians have higher sustainability behaviours than global average
Baby boomers most actively reducing their use of plastics
Consumers more inclined to use sustainable packaging than average
All generations actively using sustainable packaging
Over half share their opinions on social/political issues on social media
Baby boomers prefer to buy from brands that support their values
Leisure habits
Socialising online has become a regular activity during the pandemic
Millennials and Generation X go on day trips more than other cohorts
In-person socialising most popular regular leisure activity
Millennials socialise with friends in person more than other cohorts
Domestic leisure trips become more popular as overseas travel stymied
Travellers look for destinations where they can relax in nature/outdoors
A ll-inclusive hotels and resorts more popular among older cohorts
Health and wellness
Nearly 75% exercise every week to improve their health/wellbeing
Over half of respondents say they walk or hike for exercise every week
Millennials exercise by walking nearly as much as running every week
Herbal remedies are more popular than the global average
Generation Z more likely to use sleep aids for combating stress
Shopping habits
Consumers continue to enjoy visiting shopping centres
Baby boomers focus on buying less to afford higher-quality products
Colombians highly influenced by friends/family for recommendations
Product label information more influential for baby boomers
Subscription service users are most motivated by the convenience
Shoppers most motivated to shop in-store to see and try and take home
Baby boomers more motivated by seeing and trying products in store
Consumers shop online for instant purchase, best price and brand variety
Baby boomers shop online for the satisfaction of immediate purchase
Over 60% of consumers manage data sharing and privacy settings
Younger cohorts feel it is important to cultivate their personal brand
Smartphone and laptop ownership exceeds global average
A quarter of respondents own a smartwatch – higher than average
Colombians are more active on social networking sites than average
Over 50% of Generation Z take part in online video gaming every week

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