Consumer Lifestyles in Colombia
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in Colombia.
Euromonitor's Consumer Lifestyles in Colombia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Consumer landscape 2021
- Life priorities
- Spending time with children is a high priority in Colombia
- Spending time with friends is not as high a priority as global average
- Generation Z much more focused on prioritising time for favourite activities
- Consumers value curated experiences that are tailored to their tastes
- Millennials put high value on being distinct from others
- Consumers highly value trying new products and services
- All generations like to try new products but likely to research them first
- Home life
- Homes are a hub of activity especially with the addition of home working
- High levels of home exercise among older cohorts
- A safe location is a key consideration when looking for a place to live
- All generations value a safe location over other attributes
- Eating habits
- Over 30% order food for home delivery every week
- All generations prefer home-cooked food well above all other types
- Consumers enjoy new and speciality foods that offer value for money
- Flexitarian food preferences growing among younger cohorts
- Over 50% of consumers are still eating their meals at the same time daily
- Generation Z more likely to eat snacks while watching TV/streaming
- Working life
- Work-life balance is considered important by over half
- Work-life balance most desirable work-related factor for all cohorts
- Job security is a key work-related expectation for older cohorts
- Starting own company is high on future work expectations list
- Generation Z more likely to look abroad for job opportunities
- Sustainable living
- Over 80% are trying to have a positive impact on the planet
- All cohorts are trying to have a more positive impact on the planet
- Colombians have higher sustainability behaviours than global average
- Baby boomers most actively reducing their use of plastics
- Consumers more inclined to use sustainable packaging than average
- All generations actively using sustainable packaging
- Over half share their opinions on social/political issues on social media
- Baby boomers prefer to buy from brands that support their values
- Leisure habits
- Socialising online has become a regular activity during the pandemic
- Millennials and Generation X go on day trips more than other cohorts
- In-person socialising most popular regular leisure activity
- Millennials socialise with friends in person more than other cohorts
- Domestic leisure trips become more popular as overseas travel stymied
- Travellers look for destinations where they can relax in nature/outdoors
- A ll-inclusive hotels and resorts more popular among older cohorts
- Health and wellness
- Nearly 75% exercise every week to improve their health/wellbeing
- Over half of respondents say they walk or hike for exercise every week
- Millennials exercise by walking nearly as much as running every week
- Herbal remedies are more popular than the global average
- Generation Z more likely to use sleep aids for combating stress
- Shopping habits
- Consumers continue to enjoy visiting shopping centres
- Baby boomers focus on buying less to afford higher-quality products
- Colombians highly influenced by friends/family for recommendations
- Product label information more influential for baby boomers
- Subscription service users are most motivated by the convenience
- Shoppers most motivated to shop in-store to see and try and take home
- Baby boomers more motivated by seeing and trying products in store
- Consumers shop online for instant purchase, best price and brand variety
- Baby boomers shop online for the satisfaction of immediate purchase
- Technology
- Over 60% of consumers manage data sharing and privacy settings
- Younger cohorts feel it is important to cultivate their personal brand
- Smartphone and laptop ownership exceeds global average
- A quarter of respondents own a smartwatch – higher than average
- Colombians are more active on social networking sites than average
- Over 50% of Generation Z take part in online video gaming every week
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