Consumer Lifestyles in Chile

Consumer Lifestyles in Chile

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in Chile.

Euromonitor's Consumer Lifestyles in Chile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Consumer landscape in Chile 2022
Life priorities
Finding time for themselves is a priority for Chileans
Prioritising time for favourite activities comes above time for work
Chileans like to stand out from the crowd and be distinct from others
Curated experiences are valued by all generations
Consumers like to try new products and services from researched and trusted brands
Millennials more focused on fully researching products they use
Home life
Chileans have higher rates of home working than the global average
Baby boomers regularly connect with family and friends online
Proximity to public transport is more important to older generations
Eating habits
Chileans eat less ready-prepared food than their global counterparts
Low price is an important feature for Chilean consumers
Millennials are leading the way to a more flexitarian diet
Chileans more likely to enjoy a post-dinner snack at the weekends
Generation Z have a more relaxed approach to mealtimes
Working life
A job that offers a strong work-life balance ranks above job security
Being able to work from home gains more importance with age
High salaries are more important than job security to younger cohorts
Expectations of flexibility and home working exceed global averages
A high proportion of Baby Boomers expect to work from home
Leisure habits
Millennials socialise more in-person than other generations
Chileans enjoy regular leisure shopping trips
Millennials are more actively engaged in leisure pursuits than other cohorts
Over half managed at least one domestic leisure trip in the last 12 months
Shopping opportunities are least important travel feature for Chileans
Relaxation is the most important travel feature for all generations
Health and wellness
Women take health supplements/vitamins more frequently than men
Cycling and running popular regular exercise routines for over a quarter of Chileans
Millennials are most active regular exercisers
Sleep aids appeal more to Chileans than global average
Meditation most popular stress-relief across all generations
Sustainable living
Over two thirds of Chileans are worried about climate change
Older generations working harder to have a more positive impact on the planet
Reducing the use of plastics is a top environmental concern
Using sustainable packaging is a top green activity, especially for Boomers
Consumers are community-minded and share their opinions on media
Baby Boomers make their buying decisions based on brands/companies’ beliefs
Shopping habits
Consumers are focusing on buying less to afford better quality products
Gen X are more focused on buying fewer items to afford higher quality things
Consumers are most influenced by friends and family recommendations
Product label information is more important to Baby Boomers
Consumers are motivated by the convenience of subscription services
Baby Boomers particularly like the convenience provided by subscription services
Consumers shop in-store to see and try and for immediate purchase
Baby boomers far more motivated than other cohorts by seeing/trying first
Best price and immediate purchase the biggest motivators to shop online
Generation Z more motivated to shop online by free shipping and best price
Spending habits
Consumers have mixed intentions on future spending on travel and holidays
Nearly half of consumers intend to spend less over the next 12 months
Low level of consumers will freely share their personal information online
Millennials highly engaged online but actively manage their data sharing and privacy
A high percentage of consumers own a gaming system console
Consumers have embraced wearable technology of all types
Chileans are very active browsing online and updating social networks
Over half of Generation Z take part in online video gaming every week

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