Consumer Lifestyles in Brazil


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Consumer Lifestyles in Brazil

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends in Brazil.

Euromonitor's Consumer Lifestyles in Brazil report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Consumer Overview market;
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* Use five-year forecasts to assess how the market is predicted to develop.


Consumer landscape 2021
Life priorities
Brazilians put high value on spending time with extended family
Prioritising time for personal activities on a par with global average
All generations, especially Boomers, prioritise time for favourite activities
Consumers are especially interested in curated experiences
Personalised and tailored experiences appeal to all generations
New products and services are particularly enticing to consumers
All cohorts carry out extensive research into the products they consume
Home life
Brazilian households are highly connected with friends/family online
Baby Boomers connect most frequently with friends/family online
A secure location is of prime importance to Brazilians
Inner city locations more sought after by Baby Boomers
Eating habits
Ordering food for home delivery – higher proportion than global average
Millennials more likely to reheat a ready meal and order food for delivery
Consumers in Brazil are attracted by new and speciality foods
High levels of flexitarian eating, especially among Gen Z
Breakfast and lunch most consumed meals during the week
Afternoon snacks rank ahead of breakfast and lunch at the weekend
Snacks are part of every day eating habits for over half of respondents
Younger generations enjoy snacking more often when watching screens
Working life
Work/life balance and job security more important than a high wage
All generations consider work/life balance to be a prime consideration
High salaries appeal more to younger generations starting out
High expectations to home work, have flexibility and start a business
Over 40% of Gen Z expect to work in another country in the future
Sustainable living
Nearly 80% of respondents try to have a positive impact on the planet
Older generations pay more attention to their impact on the planet
Brazilians have higher levels of green behaviour than global average
Recycling is key green behaviour among older generations
Consumers more likely to buy from purpose-driven companies/brands
All generations focus on using sustainable packaging
Brazilian consumers far more vocal on social media than global average
Gen Z most likely to buy from brands that support issues they value
Leisure habits
Levels of socialising online are high during uncertain times
All generations are highly connected to their friends and family online
Socialising in-person the most popular leisure activity after shopping
Millennials and Gen X are more avid cinema-goers
Overseas trips dampened by pandemic, but domestic trips more popular
Relaxation is top of the agenda for Brazilian travellers
Nature and outdoor activities appeal mostly to Gen Z and Baby Boomers
Health and wellness
High proportion of women participate in stress-reduction activities daily
Nearly a quarter of respondents participate in team sports every week
Running/jogging is a key form of exercise for younger generations
Meditation for stress-reduction much higher in Brazil than global average
Gen Z not nearly as keen on massages as Millennial respondents
Shopping habits
Price-sensitive consumers buying less to afford better quality
All generations would rather buy fewer but higher quality products
Consumers rely on their family and friends rather than other influences
Consumers least likely to be swayed by company/brand advertising
Subscription services chosen for the convenience they offer
Over half of consumers choose to shop in-store to see and try first
Immediate purchase not a key motivator to shop in-store for Gen Z
Best price is the key motivator for shopping online
Older generations more motivated to shop online by free delivery
Technology
More than global average actively manage their data sharing/privacy
Data sharing and privacy settings top concern for all generations
High rates of smartphone ownership, as relied on to access internet
Lower rates of smartwatch ownership compared to global average
Brazilians have higher levels of many activities online than global average
Consumers less engaged in writing reviews of products or services

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