The economic downturn has significantly affected consumer confidence and, in turn, consumer spending, which declined by nearly 5% between 2015 and 2016. Consumers are increasingly searching for lower prices and, in particular, postponing big-ticket purchases. High levels of household debt accumulated during better days are also stifling spending. Regardless, some sectors continue to grow, including internet retailing which has been boosted by the recent proliferation of smartphones.
Euromonitor's Consumer Lifestyles in Brazil report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Consumer Lifestyles market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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