Consumers are not familiar with borrowing money in Japan in general. Although a turning point in the card environment is set to be witnessed, the ratio of cash to GDP in Japan remains at 19.4%, which is 11 times larger than Sweden. In addition, the vast majority of consumers who use credit cards for shopping pay their bills in full within one month, which demonstrates the Japanese attitude towards borrowing. However some credit card companies are focusing their business more on revolving credit,...
Euromonitor International's Consumer Lending in Japan report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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