Consumer Health in New Zealand

Consumer Health in New Zealand

New Zealand reopened its international borders from 31 July 2022. Furthermore, vaccinated Australians have been allowed to enter New Zealand without needing to quarantine since 12 April 2022.

Euromonitor International's Consumer Health in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Consumer Health in New Zealand
Euromonitor International
October 2022
List Of Contents And Tables
CONSUMER HEALTH IN NEW ZEALAND
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format: % Value 2017-2022
Table 9 Distribution of Consumer Health by Format and Category: % Value 2022
Table 10 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2021-2022
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
ANALGESICS IN NEW ZEALAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Lifting of COVID-19 measures and border controls benefits sales of analgesics
Advisory statements for adult acetaminophen changed, while normal supply levels have been restored
COVID-19 results in supply shortages of analgesics, which places pressure on the supply chain
PROSPECTS AND OPPORTUNITIES
Natural pain relievers such as medicinal cannabis could threaten sales of analgesics over the forecast period
More active lives should boost demand for analgesics
Ageing population should support growth
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2017-2022
Table 13 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Analgesics: % Value 2018-2022
Table 15 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 16 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN NEW ZEALAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales benefit from lifting of COVID-19 restrictions
Immunity debt caused by COVID-19 lockdowns leads to rise in respiratory illnesses
International players continue to dominate
PROSPECTS AND OPPORTUNITIES
An increased focus on preventative health should benefit sales
Immune-boosting properties remain popular
Antihistamines/allergy remedies set to see further growth fuelled by the impact of climate change
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN NEW ZEALAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for digestive remedies grows as consumers start dining out again
Digestive remedies continues to benefit from increase in gastro-oesophageal reflux disease
PROSPECTS AND OPPORTUNITIES
Drop in obesity levels will likely result in reduced demand for digestive remedies over the forecast period
Paediatric digestive remedies facing several obstacles to growth
Probiotics and fibre supplements a growing threat
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2017-2022
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN NEW ZEALAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Ageing population and rising stress and anxiety levels boosting demand
Antipruritics delivers strong growth with sales benefiting from several factors
Multinationals continue to lead with a wide range of product options
PROSPECTS AND OPPORTUNITIES
Decline in birth rates will contribute to decline of paediatric dermatologicals
New Zealanders’ love of the outdoors expected to drive demand for topical allergy remedies/antihistamines
Social stigma of certain products likely to benefit online sales
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2017-2022
Table 31 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 32 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 33 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
Table 35 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
NRT SMOKING CESSATION AIDS IN NEW ZEALAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
NRT smoking cessation aids benefits from government efforts to reduce smoking prevalence
E-vapour products and support networks limit demand for NRT smoking cessation aids
Nicorette retains the lead as players offer kits and plans to support consumers trying to quit smoking
PROSPECTS AND OPPORTUNITIES
Demand for NRT smoking cessation aids likely to fall due to government initiatives and competition from other alternative options
Increased focus on healthy living and the threat from second-hand smoke should support demand
Negative publicity surrounding vaping positively impacts NRT smoking cessation aids
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2017-2022
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027
SLEEP AIDS IN NEW ZEALAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
COVID-19 impacts sleep behaviour driving demand for sleep aids
Evening screen time usage increases demand for sleep aids amongst teenagers
Local player Sleep Drops continues to dominate
PROSPECTS AND OPPORTUNITIES
Rising stress and anxiety levels should benefit sales
Sleep aids set for strong growth despite the threat from substitute products
Ageing population should support sales
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2017-2022
Table 45 Sales of Sleep Aids: % Value Growth 2017-2022
Table 46 NBO Company Shares of Sleep Aids: % Value 2018-2022
Table 47 LBN Brand Shares of Sleep Aids: % Value 2019-2022
Table 48 Forecast Sales of Sleep Aids: Value 2022-2027
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2022-2027
EYE CARE IN NEW ZEALAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Work-from-home arrangements continue to fuel demand
Increase in outdoor activities drives demand for allergy eye care
Clear Eyes retains the lead with tried and trusted formula
PROSPECTS AND OPPORTUNITIES
Allergy eye care is expected to benefit from the impact of climate change on pollen levels
Standard eye care set to be boosted by the ageing population
Bright future predicted for eye care
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2017-2022
Table 51 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 52 NBO Company Shares of Eye Care: % Value 2018-2022
Table 53 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 54 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
WOUND CARE IN NEW ZEALAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
A return to more active lifestyles boosts demand for wound care
Post-COVID-19 formed healthier behavioural patterns amongst consumers that boosted value sales of wound care
Multinationals retain dominance with well-known and trusted brands
PROSPECTS AND OPPORTUNITIES
Stable growth predicted
Elderly consumers and children likely to remain a key driver of demand
Innovation needed to stand out from the competition
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2017-2022
Table 57 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Wound Care: % Value 2018-2022
Table 59 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 60 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sharp rise in flu and COVID-19 cases boosts demand for immunity-boosting vitamins
Go Healthy New Zealand launches new range to compete with practitioner-only products
Berocca retains the lead while new draft bill is set to impact product claims
PROSPECTS AND OPPORTUNITIES
Increased focus on healthy eating could limit demand for vitamins
Increased personalisation could boost demand
Local players looking for further gains by using local knowledge
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2017-2022
Table 63 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 64 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 65 NBO Company Shares of Vitamins: % Value 2018-2022
Table 66 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 67 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rising number of cases of COVID-19 and flu boosts demand for dietary supplements
Nestlé looking to create a stronger presence in consumer health in New Zealand through acquisition of The Better Health Company
New local innovations help to build interest
PROSPECTS AND OPPORTUNITIES
Bright outlook for dietary supplements with further potential for growth and expansion
Beauty positioning could become prominent in dietary supplements
FF packaged food and drink could present a growing threat to sales of dietary supplements
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2017-2022
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 71 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 72 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN NEW ZEALAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Weight management and wellbeing thriving as consumers look to shed their pandemic weight gain
Local players looking to establish a stronger presence in the market
Increasing competition being seen from sports nutrition while home cooking trend puts further pressure on sales
PROSPECTS AND OPPORTUNITIES
Changing perceptions could limit the growth of weight loss products
Ageing population could present further opportunities for supplement nutrition drinks
Consumers likely to lose interest in meal replacement and OTC obesity
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sports nutrition thriving as New Zealanders become more active
Local player Vitaco leads, while Healthspan teams up with the All Blacks to launch a new product line
Plant-based protein receiving growing attention within sports nutrition
PROSPECTS AND OPPORTUNITIES
Players looking for ways to stand out as competition grows in protein/energy bars
High obesity levels and a growing interest in health and wellness likely to support demand
Sports nutrition no longer the preserve of bodybuilders
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2017-2022
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 84 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN NEW ZEALAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Health and wellness trend continues to favour herbal/traditional products
Herbal/traditional sleep aids thriving
Herbal/traditional sleep aids new product developments boost value sales
PROSPECTS AND OPPORTUNITIES
Health and wellness trend expected to support further gains for herbal/traditional products over the forecast period
Herbal/traditional sleep aids likely to continue recording strong growth
An increase in cases of cold and flu set to benefit sales, along with consumers taking a preventative approach to their health
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN NEW ZEALAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sharp rise in cases of cold/flu and COVID-19 boosts demand for paediatric consumer health in 2022
Spike in respiratory viruses amongst children boosted value sales of paediatric allergy remedies and antihistamines/allergy remedies (systemic)
Centrum retains the lead as parents stock up on vitamins and dietary supplements
PROSPECTS AND OPPORTUNITIES
Declining birth rates expected to limit the growth of paediatric consumer health
New product development is expected to contribute to value growth of paediatric consumer health
Demand expected to shift towards natural products over forecast period
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027

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