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Consumer Health in Vietnam

Consumer Health in Vietnam

In 2019, all categories of consumer healthcare saw strong value growth in Vietnam, as consumers throughout the country not only became more aware of the various products available to them and conscious of their benefits, but also had more income with which to purchase them due to Vietnam’s very strong and growing economy. Most major categories exhibited double-digit growth over the year, and only a few categories, for example sleep aids, saw slower growth than in the previous year. Even in that...

Euromonitor International's Consumer Health in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Consumer Health in Vietnam
Euromonitor International
October 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Strong Economy and Stronger Demand Boost Value Growth of Consumer Healthcare in Vietnam by Higher Double Digits in 2019
Newly Adopted Government Regulations, Restrictions and Inspections Disrupts the Stability of Dietary Supplements
Domestic Players Stand Out Among the Many Leading International Players Due To Their Command of Herbal/traditional Products, the Largest Healthcare Category
in Thriving Economy With Widening Distribution, All Channels Perform Well, With Direct Selling and Internet Retailing Largely Generating the Highest Growth
Driven by Recurring and Ongoing Factors, Consumer Healthcare Is Set To Post Higher Value Growth Over the Forecast Period
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019
Market Data
Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Distribution of Consumer Health by Format: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format and Category: % Value 2019
Table 9 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Stressful Lifestyles Help Sustain Strong Demand for Analgesics
Adult Acetaminophen Just Starting To See Slower Growth As More Consumers Become Aware of the Risks of Abusing Paracetamol
Topical Analgesics/anaesthetics Benefits From Increased Engagement in Sports and Other Rigorous Physical Activity
Competitive Landscape
Leading Player Gsk Consumer Healthcare Boosts Its Share With Panadol Extra
Despite Their Brands' Higher Prices, International Players Maintain the Lead
Domestic Brands Struggle To Gain Traction, But Government Support Is Providing A Distribution Edge in the Hospital Channel
Category Data
Table 11 Sales of Analgesics by Category: Value 2014-2019
Table 12 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Analgesics: % Value 2015-2019
Table 14 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 15 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
Headlines
Prospects
Government Restrictions on Sales and Loss of Consumer Confidence in the Safety of Sleep Aids Is Causing Ongoing Slowdown of Growth
Stress at Work and in General Is A Major Contributor To Demand for Sleep Aids
Preference for Herbal/traditional Sleep Aids Is An Ongoing Trend
Competitive Landscape
Sanofi-aventis Maintains Its Lead in OTC Sleep Aids Due To the Strong Reputation and Widespread Availability of Its Stilnox Brand
Dietary Supplements That Help Induce Sleep Are Increasingly Promoted As An Alternative To Oct Sleep Aids
Domestic Companies Offering Herbal/traditional Sleep Aids Account for the Majority of Sales
Category Data
Table 17 Sales of Sleep Aids: Value 2014-2019
Table 18 Sales of Sleep Aids: % Value Growth 2014-2019
Table 19 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 20 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 21 Forecast Sales of Sleep Aids: Value 2019-2024
Table 22 Forecast Sales of Sleep Aids: % Value Growth 2019-2024
Headlines
Prospects
High and Unabated Air Pollution Significantly Contributes To Respiratory Problems and Drives Demand for Cough, Cold and Hay Fever Remedies
Trending Demand for Syrup Inspires A Number of New Launches
Combination Products Continue To Be the Most Popular
Competitive Landscape
Gsk Consumer Healthcare Gains the Lead Over Sanofi-aventis, Boosted by A Respiratory Health Conference Its Parent Company Initiated in 2018
International Brands Lead for Myriad Reasons, Consumer Trust Being A Major One
Domestic Company Nam Ha Pharmaceutical Strengthens Its Position in Nasal Sprays, Where It Holds the Dominant Value Share
Category Data
Table 23 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 26 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 27 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Hot Weather Contributes To A Host of Conditions Calling for Dermatologicals, But Stress and Unhealthy Lifestyles Create More Need for Haemorrhoid Treatments
Haemorrhoid Treatments Sees Greater Growth As A Large Proportion of the Population Suffers From This Condition
Demand for Vaginal Antifungals Increases As Yeast Infections Increase, But Women Still Prefer To Consult With A Doctor Before Buying An OTC Remedy
Competitive Landscape
Janssen-cilag Maintains Its Lead Strong Brand Recognition, Distribution and Marketing
Popular Brands From Four International Companies Account for Nearly Half of All Sales
Domestic Brands Have Difficulty Competing With Major International Brands
Category Data
Table 29 Sales of Dermatologicals by Category: Value 2014-2019
Table 30 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 31 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 32 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 33 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
Headlines
Prospects
Ongoing Digestive Problems Will Sustain Demand, But Growth Is Expected To Stabilise As Many Consumers Start Taking Probiotic Supplements for Alleviation
Governmental Efforts To Encourage More Cautious Dining and Food Purchases May Lead To Slower Growth for Indigestion and Heartburn Remedies
Increased Travel Leading To Greater Demand for Motion Sickness Remedies
Competitive Landscape
Sanofi-aventis Maintains Its Lead on the Strength of Its Brand Recognition, Wide Distribution and Strong Relationships With Pharmacies
International Brands Account for the Majority of Sales, Benefiting From Consumer Confidence in Their Products
Domestic Brands Look To Expanded Distribution As the Best Way To Gain Traction
Category Data
Table 35 Sales of Digestive Remedies by Category: Value 2014-2019
Table 36 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 37 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 38 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 39 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 40 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Demand for Standard Eye Remains As High As Ever, But Allergic Reactions To Air Pollution Results in Higher Growth for Allergy Eye Care in 2018 and 2019
Increasing Number of Allergic Reactions Requiring Allergy Eye Care Is Largely Attributed To Air Pollution on Top of Seasonal Pollination
As Contributing Factors Are Not Expected To Change, Eye Care Is Set To See Stronger Growth Over the Forecast Period
Competitive Landscape
Rohto-mentholatum Maintains Is Lead in Eye Care With Wide and Strong Advertising
With So Many Strong Advantages, International Brands Attract the Most Consumers Despite Their Higher Prices
Lacking Expertise and Financial Resources, Local Players Are Unable To Gain Traction in Eye Care
Category Data
Table 41 Sales of Eye Care by Category: Value 2014-2019
Table 42 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 43 NBO Company Shares of Eye Care: % Value 2015-2019
Table 44 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 45 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 46 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024
Prospects
Headlines
Prospects
Increase Participation in Sports and Related Activities Coupled With Growing Population Drives Growth for Wound Care
Sticking Plasters/adhesive Bandages in the Only Wound Care Category That Generates Significant Sales
Wound Care Is Set To Grow, Largely Supported by Population Growth and Increased Engagement in Physical Activities
Competitive Landscape
Urgo Healthcare Products Strengthens Its Lead With Innovative Use of Social Media Platforms To Promote Its Products
International Players Have Greater Advantages With Which To Compete, So Local Players Have Little Opportunity To Gain Traction in Wound Care
Category Data
Table 47 Sales of Wound Care by Category: Value 2014-2019
Table 48 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 49 NBO Company Shares of Wound Care: % Value 2015-2019
Table 50 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 51 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 52 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Sports Nutrition Increasingly Appeals To Sports and Fitness Aficionados Determined To Improve Their Health, Strength and Overall Physical Appearance
Widely Available With Known Benefits, Sports Protein Powder Remains the Only Category of Sports Nutrition With Notable Presence in Vietnam
Low Demand and High Pricing Account for Why the Category Remains Relatively Small
Competitive Landscape
International Brands on and Muscletech, the Most Known and Best Distributed Sports Nutrition Brands, Account for Nearly Two Thirds of the Sales
Major Consumer Health Player Herbalife Steps Into the Arena With Herbalife 24
Distribution Is So Far Limited To Variety Stores and Other Non-grocery Retailers Like Gyms in Urban Areas, But Internet Retailing Keeps Gaining Traction
Category Data
Table 53 Sales of Sports Nutrition by Category: Value 2014-2019
Table 54 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 55 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 56 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 57 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 58 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Headlines
Prospects
Aging, Higher Awareness of Benefits and Greater Ability To Afford Products Combine To Boost Demand for Dietary Supplements
Government Takes Strong Action To Reduce Supply of Counterfeit and Substandard Dietary Supplements in the Country
Herbal/traditional Dietary Supplements Continues Account for the Largest Share of Value Sales, As Vietnamese Prefer Them To Non-herbal Alternatives
Competitive Landscape
Increased Regulation Challenges Manufacturers of Dietary Supplements, Causing Some To Look Towards Developing Products in Other Categories
in A Leadership Landscape Characterised by International and Domestic Players, Direct Sellers Have the Most Strength
Dietary Supplements Attracts Great Interest and A Host of New Players, Making the Competitive Landscape More Challenging for Both New and Existing Players
Category Data
Table 59 Sales of Dietary Supplements by Category: Value 2014-2019
Table 60 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 61 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 62 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 63 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 64 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 65 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Headlines
Prospects
Aging Population, Rising Incomes and Living Standards Are Playing A Large Role in Increasing Demand for Vitamins
Vitamins C and E See Increased Demand, With Vitamin E Benefiting From Consumers' Increased Interest in Its Ability To Improve Skin and Hair
Sales of Unauthorised Vitamins Negatively Impacts Growth, But Government Is Taking Steps To Curb the Practice by Imposing Taxes
Competitive Landscape
Direct Sellers Are Increasingly Challenging the Leading Player, Tradewind Asian
Increased Demand for Sports Nutrition and Weight Management Products Could Temper the Growth Momentum for Vitamins
International Brands of Vitamins Prevail in Highly Fragmented Landscape
Category Data
Table 66 Sales of Vitamins by Category: Value 2014-2019
Table 67 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 68 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 69 NBO Company Shares of Vitamins: % Value 2015-2019
Table 70 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 71 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 72 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Headlines
Prospects
Rising Obesity Levels and Higher Concern With Physical Appearance Drive Increased Demand for Weight Management and Wellbeing Products
Consumers Wary of Side Effects of Some Weight Management Products But Choose Not To Improve Their Diet and Exercise Opt for Meal Replacement Products Instead
Supplement Nutrition Drinks Are Increasingly Popular With Aging Population
Competitive Landscape
Dominant in Supplement Nutrition Drinks, Abbott Vietnam Maintains the Lead in Weight Management and Wellbeing Overall
Herbalife's Meal Replacement Brand Herbalife Nutrition Sees the Fastest Growth
Having Less Financial Resources and Narrow Distribution, Local Brands Continue To Struggle in This Category
Category Data
Table 73 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 74 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 75 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 76 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 77 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 78 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Headlines
Prospects
Vietnamese Continue To Prefer Herbal/traditional Products Over Those With Synthetic Ingredients, for A Number of Reasons
Companies See the Aging Population As Fertile Ground for Dietary Supplements
New Requirements for Launching New Herbal Combinations Lead Some Players To Consider Development Products in Other Healthcare Categories
Competitive Landscape
This Highly Fragmented Category Is Characterised by Many Unbranded Or Unpackaged, Traditional Herbs/herbal Combinations Offered by Small Players
Local Company Launches A Product To Support People With Diabetes and Pre-diabetes
Interest in Herbal/traditional Products Prompts Efforts To Improve Quality and To Launch New Products
Category Data
Table 79 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 80 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 81 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 82 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 83 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 84 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Increasing Use of the Internet Is Boosting Parents' Awareness of the Risks and Benefits Associated With Using Paediatric Consumer Health Products
High Infertility and Low Birth Rates Set To Diminish Growth Prospects for Paediatric Consumer Health
Warnings About Abusing Paracetamol Prompt Health-conscious and Informed Adults To Use Paediatric Acetaminophen, Boosting Sales
Competitive Landscape
Laboratoires Upsa Maintains Its Lead on the Strength of Its Efferalgan Brand of Paediatric Acetaminophen
International Companies Still Hold the Top Three Positions, With Strength in Paediatric Analgesics and Cough/cold Remedies
Haugiang Pharmaceutical Brands Have Strength in Paediatric Acetaminophen, But Purely Domestic Brands Still Struggle
Category Data
Table 85 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 86 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 87 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 88 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 89 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 90 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 91 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

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