Market Research Logo

Consumer Health in Ukraine

Consumer Health in Ukraine

In 2017, Ukraine continued improving its economic situation after the downturn of 2014 and 2015, characterised by rapid devaluation and the breakout of warlike actions in Crimea and the eastern regions. With economic and political stabilisation setting in, consumer confidence is returning in line with rising incomes. While the average Ukrainian still had to be thrifty in 2017, with precrisis income levels yet to be reached again, purchases of a number of products, especially those viewed as pert...

Euromonitor International's Consumer Health in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CONSUMER HEALTH IN UKRAINE
Euromonitor International
November 2017
LIST OF CONTENTS AND TABLES
Executive Summary
Consumer Health Benefits From the Improving Economic Situation in Ukraine
Self-medication Is Much Relied on in Ukraine in 2017
Foreign Manufacturers Lead
Consumer Health Distribution Regulations Make Chemists/pharmacies the Core Channel
Consumer Health Offers Good Growth Prospects in Ukraine
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017
Market Data
Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 1 OTC: Switches 2016-2017
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Ukrainians' Reliance on Analgesics As Fast and Convenient Painkillers Will Continue
Ukrainians Feel Confident and Educated About Analgesics Through Active Advertisements for Such Medicines
Innovations To Boost Demand for Mature Analgesics
Competitive Landscape
Local Companies Fare Well, Appealing With Traditionally Well-known Generics and Low Prices
International Brands Tempt With Promises of High Efficacy
Category Data
Table 11 Sales of Analgesics by Category: Value 2012-2017
Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
Headlines
Prospects
High Stress Levels - An Accompaniment of Many Ukrainians' Lives
Consumers of Different Age Groups Will Be Subject To Sleeping Disorders
Low Consumer Income Levels Will Deter Sleep Aids' Potential
Competitive Landscape
Locally-produced Medicines Satisfy Many Consumers With Quality and Effects
Generics Fare Well in Sleep Aids
Herbal-based Sleep Aids Attract With the Necessary Efficacy But Lack of Side Effects
Category Data
Table 18 Sales of Sleep Aids: Value 2012-2017
Table 19 Sales of Sleep Aids: % Value Growth 2012-2017
Table 20 NBO Company Shares of Sleep Aids: % Value 2013-2017
Table 21 LBN Brand Shares of Sleep Aids: % Value 2014-2017
Table 22 Forecast Sales of Sleep Aids: Value 2017-2022
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2017-2022
Headlines
Prospects
Unhealthy Lifestyles Help Sustain Demand for Cough, Cold and Allergy (hay Fever) Remedies
Medicines Allowing for Fast and Convenient Alleviation of the Symptoms Are Among the Favourites
Seasonality in Sales Will Diffuse With Time
Competitive Landscape
GlaxoSmithKline Pharmaceuticals (ukraine) - the Biggest Contributor To Sales
Unknown Products Enjoy Success Because of Competitive Prices
Category Data
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 26 Sales of Decongestants by Category: Value 2012-2017
Table 27 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 28 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 29 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Widespread Chemical and Antibiotic Abuse Boost Sales of Dermatologicals in Ukraine
Demographic Factors Offer Potential for Growth
Experiments With Dermatologicals Delivery Formats Are Expected To Be Appreciated by Consumers
Competitive Landscape
International Players Are Major Contributors To Dermatologicals Sales in Ukraine
Dermatologicals of Darnitsa Ff Pat Attract Numerous Ukrainian Consumers
Category Data
Table 32 Sales of Dermatologicals by Category: Value 2012-2017
Table 33 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 34 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 35 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 36 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 37 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
Headlines
Prospects
Increasing Digestive Problems Drive Demand for Digestive Remedies
Reclassification As Dietary Supplements Could Undermine the Potential of Digestive Remedies
Switches Are Expected To Happen More Often in Digestive Remedies
Competitive Landscape
Berlin-chemie AG Leads Digestive Remedies With Its Much-advertised Brands
Local Companies Benefit From Consumer Downtrading in Digestive Remedies
Digestive Remedies' Positioning Is Likely To Diversify
Category Data
Table 38 Sales of Digestive Remedies by Category: Value 2012-2017
Table 39 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 40 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 41 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 42 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 43 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Social Factors Assist in Maintaining Demand in Eye Care
Eye Care's Potential Is Eroded by Low Disposable Income Levels Among Ukrainians
Dietary Supplements Manufacturers To Take Potential Eye Care Consumers
Competitive Landscape
Farmak Pat Contributes More Than Half of Eye Care Value Sales in 2017
Changes in Visine's Assortments Lead To Fluctuations in Eye Care by Segment
Advertising - An Important Investment in Boosting Consumer Demand for Eye Care
Category Data
Table 44 Sales of Eye Care by Category: Value 2012-2017
Table 45 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 46 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 47 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 48 NBO Company Shares of Eye Care: % Value 2013-2017
Table 49 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 50 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 51 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Social Factors Assist in Maintaining Demand in Eye Care
Eye Care's Potential Is Eroded by Low Disposable Income Levels Among Ukrainians
Dietary Supplements Manufacturers To Take Potential Eye Care Consumers
Competitive Landscape
Farmak Pat Contributes More Than Half of Eye Care Value Sales in 2017
Changes in Visine's Assortments Lead To Fluctuations in Eye Care by Segment
Advertising - An Important Investment in Boosting Consumer Demand for Eye Care
Category Data
Table 52 Sales of Eye Care by Category: Value 2012-2017
Table 53 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 54 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 55 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 56 NBO Company Shares of Eye Care: % Value 2013-2017
Table 57 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 58 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 59 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Social Factors Assist in Maintaining Demand in Eye Care
Eye Care's Potential Is Eroded by Low Disposable Income Levels Among Ukrainians
Dietary Supplements Manufacturers To Take Potential Eye Care Consumers
Competitive Landscape
Farmak Pat Contributes More Than Half of Eye Care Value Sales in 2017
Changes in Visine's Assortments Lead To Fluctuations in Eye Care by Segment
Advertising - An Important Investment in Boosting Consumer Demand for Eye Care
Category Data
Table 60 Sales of Eye Care by Category: Value 2012-2017
Table 61 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 62 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 63 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 64 NBO Company Shares of Eye Care: % Value 2013-2017
Table 65 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 66 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 67 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Rising Prices of Cigarettes Force Ukrainians To Consider Quitting Smoking More Actively
Smoking-associated Illnesses, Increasingly Costly To Cure, Will Lead To More Concerns About Smoking
Gum Will Remain the Core Format in Nrt Smoking Cessation Aids
Competitive Landscape
Assortment in Nrt Smoking Cessation Aids Remains Poor in Ukraine
New Products Would Boost Consumer Interest in Smoking Cessation Aids
Nrt Smoking Cessation Aids Face Competition From Other Means of Quitting Smoking
Category Indicators
Table 68 Number of Smokers by Gender 2012-2017
Category Data
Table 69 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
Table 70 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
Table 71 Sales of NRT Gum by Flavour: % Value 2012-2017
Table 72 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
Table 73 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
Table 74 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 75 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Headlines
Prospects
No Real Dynamism in Wound Care Due To Maturity
Consumer Choice in Wound Care Will Be Determined by Consumer Spending Power in Ukraine
Added-value Wound Care Products Will Have the Best Growth Prospects in the Longer Term
Competitive Landscape
No Major Changes in the Competitive Situation in Ukraine
Local Companies Focus on Less Dynamic Types of Wound Care
Laboratoires Urgo Sas - the Most Successful Multinational Player in Wound Care
Category Data
Table 76 Sales of Wound Care by Category: Value 2012-2017
Table 77 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 78 NBO Company Shares of Wound Care: % Value 2013-2017
Table 79 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 80 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 81 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Growing Fitness Popularity To Enhance Consumer Demand for Sports Nutrition
Long-term Prevention and Wellness - Forecast Lifestyles of A Number of Ukrainians
Penetration of Sports Nutrition Into Grocery Retailers Beneficial for Rising Demand for Such Products
Competitive Landscape
Sports Nutrition Maintains Its Fragmented Nature in Ukraine
Companies With Reasonable Pricing Policies Attract Most Ukrainian Consumers
Category Data
Table 82 Sales of Sports Nutrition by Category: Value 2012-2017
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 84 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Headlines
Prospects
Dietary Supplements To Benefit From OTC Medicines Migrating Into the Category With Registration Status Changed
Preventative Medication Trends Are Expected To Evolve With Time
Non-herbal/traditional Dietary Supplements Forecast To Be Among the Most Popular Products
Competitive Landscape
Dietary Supplements Remains Fragmented
Direct Selling Companies Lag Behind Dietary Supplements' Dynamics
Category Data
Summary 3 Dietary Supplements: Brand Ranking by Positioning 2017
Table 88 Sales of Dietary Supplements by Category: Value 2012-2017
Table 89 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 90 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 91 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 92 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 93 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 94 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 95 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Headlines
Prospects
Dietary Supplements To Benefit From OTC Medicines Migrating Into the Category With Registration Status Changed
Preventative Medication Trends Are Expected To Evolve With Time
Non-herbal/traditional Dietary Supplements Forecast To Be Among the Most Popular Products
Competitive Landscape
Dietary Supplements Remains Fragmented
Direct Selling Companies Lag Behind Dietary Supplements' Dynamics
Category Data
Summary 4 Dietary Supplements: Brand Ranking by Positioning 2017
Table 96 Sales of Dietary Supplements by Category: Value 2012-2017
Table 97 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 98 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 99 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 100 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 101 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 102 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 103 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Headlines
Prospects
Preventative Medication Trends Mean Good Growth Prospects for Vitamins
Vitamins With Task-specific Positioning Will Increasingly Attract Consumers
Good Reach To Consumers - the Key To Success
Competitive Landscape
Unipharm Inc Tempts Ukrainian Consumers With Diversified Vitrum Ranges
Multinational Companies Shape Vitamins' Performance in Ukraine
Category Data
Summary 5 Multivitamins: Brand Ranking by Positioning 2017
Table 104 Sales of Vitamins by Category: Value 2012-2017
Table 105 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 106 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 107 NBO Company Shares of Vitamins: % Value 2013-2017
Table 108 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 109 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 110 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
Headlines
Prospects
Preventative Medication Trends Mean Good Growth Prospects for Vitamins
Vitamins With Task-specific Positioning Will Increasingly Attract Consumers
Good Reach To Consumers - the Key To Success
Competitive Landscape
Unipharm Inc Tempts Ukrainian Consumers With Diversified Vitrum Ranges
Multinational Companies Shape Vitamins' Performance in Ukraine
Category Data
Summary 6 Multivitamins: Brand Ranking by Positioning 2017
Table 111 Sales of Vitamins by Category: Value 2012-2017
Table 112 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 113 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 114 NBO Company Shares of Vitamins: % Value 2013-2017
Table 115 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 116 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 117 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
Headlines
Prospects
Unhealthy Diets and Sedentary Lifestyles Will Create Additional Demand for Weight Management and Wellbeing Products
Prevention Is Forecast To Attract Many People Over Time
Products Serving As Substitutes for Traditional Meals Maintain Growth Prospects
Competitive Landscape
Weight Management and Wellbeing Remains Fragmented With Assortments Still Having Space for Growth
Promotional Campaigns To Assist in Popularising Weight Management and Wellbeing Products
Category Data
Table 118 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 119 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 120 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 121 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 122 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 123 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Headlines
Prospects
Unhealthy Diets and Sedentary Lifestyles Will Create Additional Demand for Weight Management and Wellbeing Products
Prevention Is Forecast To Attract Many People Over Time
Products Serving As Substitutes for Traditional Meals Maintain Growth Prospects
Competitive Landscape
Weight Management and Wellbeing Remains Fragmented With Assortments Still Having Space for Growth
Promotional Campaigns To Assist in Popularising Weight Management and Wellbeing Products
Category Data
Table 124 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 125 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 126 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 127 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 128 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 129 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Headlines
Prospects
Local Historic Traditions of Herbal Medication Contribute To Healthy Demand for Herbal/traditional Products
Lack of Side Effects Combined With Efficacy - Tempting Features of Herbal/traditional Products
Both OTC Medicines and Vitamins and Dietary Supplements Will Attract Consumers With Herbal Ingredients
Competitive Landscape
Bionorica Tov - the Number One Player in Herbal/traditional Products in Ukraine
Other Players Grow in Share at the Expense of Growing Assortments of Herbal/traditional Products
Category Data
Table 130 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 131 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 132 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 133 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 134 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 135 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Headlines
Prospects
the Population of Ukraine Is Forecast To See A Rise in the Share of Children
Ukrainians Expected To Favour the Possibility of Treating Children With Medicines Positioned As Paediatric
Paediatric Consumer Health Will Continue Experiencing Pressure From Rx Medicines
Competitive Landscape
Multinationals Generate the Bulk of Paediatric Consumer Health Sales
Innovations in Paediatric Consumer Health Will Be Appreciated by Ukrainian Parents
Category Data
Table 136 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 137 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 138 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 139 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
Table 140 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
Table 141 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 142 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report